Gaining Access and Influence with Compelling Engagement
Upturned investment trends, changes in the customer, and burgeoning competition, all make the right innovations in pharmamarketing crucial. Traditional methods will increasingly hold-back otherwise thriving companies, whilst best-in-class organizations manoeuvre to capitalize as thought and delivery leaders in the new environment by connecting in new ways.
Join heads of industry for a pivotal discussion on revitalizing pharmamarketing to achieve maximum access and brand potential, and to learn best practices for becoming a front-runner in delivering customer experience and influence.
Gain decisive understanding, and learn to execute sharp strategic insights on:
• Being better than the competition: achieving access and success across all marketing channels
• Engaging creatively with new-gen physician communities and personally with the new consumer
• Capitalizing on the data: sustaining actionable real-time insights and mitigating ownership concern
• Orchestrating strategic messages while building a consumer-centric and transparent brand
• Achieving successful ROI in marketing: access, awareness, retention and revenue
Speakers:
Lalitha Priya Chandrashekhar, Founder and Principal, PFG MedComm
Russell Senyk, Marketing Director, Luye Pharma, USA
Dane Hartung, Senior Director, Market Access Marketing, Acceleron Pharma
