How to Elevate Marketing Strategies through AI Innovation and Key Digital Trends of 2024
Join our webinar, “How to Elevate Marketing Strategies through AI Innovation and Key Digital Trends of 2024,” where our expert panel spotlights five pivotal digital trends and shares some data-based insights.
Trend #1: Marketers will embrace and harness the power of AI.
In a recent survey, 92% of marketers pointed to the imminent integration of AI. Learn best practices ranging from time-saving strategies and creative content generation to the automation of marketing campaigns and implementation of AI-powered chatbots.
Trend #2: Social listening and authenticity-driven marketing.
Explore the synergy between social listening and authenticity-driven marketing. Uncover how brands are using real insights from social platforms to align their campaigns with the values of their audience.
Trend #3: Personalization will be more important than ever.
Discover the pivotal role personalization plays in the success of marketing strategies. Learn how to gain insights and tailor your content to foster deeper connections with your audience.
Trend #4: Social media is becoming the search engine of choice while social commerce is set to explode
Understand how businesses are optimizing their brand for social media search and positioning themselves to turn “comments,” “likes,” and “pins” into sales.
Trend #5: Influencer marketing will grow even bigger.
Learn how businesses can effectively collaborate with influencers to amplify their reach, build credibility, and create impactful campaigns that go beyond surface-level partnerships.
Throughout the webinar, we will provide real-world examples and actionable insights that will enable you to incorporate these trends into your marketing strategy for 2024.
Speakers:
Dale Rodgers
General Manager — Marketing
Autopact, Australia
Dale has extensive marketing experience, having worked in major multinational advertising agencies in Australia and Asia. Currently, He is the Group Marketing Manager for the Bayford Group, responsible for all dealer activity for BMW, Volkswagen, and Ford dealerships. He has also worked with major automotive brands such as Holden Special Vehicles, Lexus, and Ford Dealer Groups across Australia and Asia. Dale’s experience spans across all marketing disciplines, with a focus on digital, CRM, and media-based solutions. He also led marketing departments of various sizes and worked on marketing and sponsorship assignments for brands such as DJR Team Penske, Shell, Jim Beam, and V8 Supercars. His digital experience includes auto, sports, and home-building categories, and Dale possesses media and PR skills that he used to push content through social and mainstream media.
Caroline Wee
VP of Brand and Strategy
Tealive (Loob Holding), Malaysia
Carol is currently the VP of Brand and Strategy at Loob Holding. In her role, she oversees marketing and brand for the leading lifestyle tea brand, Tealive. Goal-oriented with a passion for growth hacking and creative solutions, Carol started her career as a Project Manager in Australia, before taking up the role of Regional Marketing Assistant Manager with Grab, the e-hailing platform, followed by the role in Astro, the leading broadcast network in Malaysia and ADA, a leading data and artificial intelligence agency part of the Axiata group. Most recently, she held the role of Head of Marketing at Foodpanda, the food delivery company.
Ritza Trivedi
Marketing Director, APAC
Pearson, Singapore
Ritza is a Marketing professional with 16+ years of experience managing brands, building seamless consumer experiences & narratives, launching new products and working in large and small teams across a matrixed structure both internally as well as in the client organisations. She was also featured amongst the Top 50 Best Digital Marketing Professionals in India in 2015. Appointed Jury Member at Festival of Media APAC Awards 2021 and Panelist at DMWF Asia 2021.
She has ventured into new territories, such as being the brand custodian of India’s largest private sector bank, building digital consumer experiences & narratives and owning the P&L for the digital business for India’s second-largest credit card issuer. She has experience in launching new products and wearing a consultant’s hat as the Client Marketing lead for one of the world’s leading payment technology company and was the Marketing lead & founding team member at a startup, building the brand from scratch, defining the brand identity, planning go-to-market strategy and building a strong Martech stack.
Milou Carolei
Manager of Customer Success, Commercial, APAC
Brandwatch
Milou has worked in Customer Success in the SaaS space for over 10 years across Europe and Australia. Originally half Italian and half Dutch, she has spent the last 5 years working for Brandwatch, taking care of customers. Outside of work, she enjoys long walks in nature with her dog, DIY renovating her apartment and trying new vegan recipes.
Martin Kelly
Field Marketing Director APAC,
Brandwatch
Moderator.
Martin has more than 25 years of expertise in industries as diverse as IT, insurance, education, banking, and sport, and he has worked in senior marketing roles for organisations in Australia and the United Kingdom. Martin recently started as the APAC Senior Field Marketing Manager at Brandwatch and volunteers on the board of Hockey One.
