Less Is More: Rethinking Packaging for a Sustainable Future

Available On-Demand

The packaging community is looking to create an environment without single use plastics and reduce the overall amount of packaging. This leaves brands with the task of finding and presenting alternative sustainable options to their consumers.

While these guidelines and consumer requirements pose a challenge, it also presents an opportunity to create innovative designs that not only captivates the consumer but also limit their impact on our environment. These new breakthroughs will continue to push companies towards a more sustainable future and make it easier for brands to achieve their goals when it comes to reducing their carbon footprint.

Learning Objectives:

• Evaluating the relationship between brands and consumers when it comes to sustainability
• Increasing brand desirability without conflicting with environmental goals
• Assessing the benefits of minimalistic packaging for both the eco-friendly consumer and the one captivated by packaging design
• Finding innovation through financial and material limitation
• Identifying ways to make sustainability more accessible and attractive to the consumer

Speakers:

• Devesh Badola, Assoc. Dir Packaging at Colgate — Palmolive
• Matt Wilkinson, Sustainability and Circularity Technical Manager at Avery Dennison
• Mark Dufort (Moderator), Co-Founder & Senior VP, Business Development at Info Label Inc