Leveraging Customer Data to Build Digital Experiences and Amplify Business Growth
In the world of digital, there’s frequently a preference of form over function. Yet what is most appealing to the eye doesn’t necessarily drive the best outcomes, or help a business achieve its goals. Amongst decision-makers, the priority is predominantly bottom-line revenue, but that’s not always reflected in marketing initiatives. So as brands struggle to differentiate themselves against their competitors while dealing with aggressive, ever-growing revenue targets, they often overlook the very thing that ultimately prevents them from growing: an understanding of who their customers really are, and more importantly, what they expect of them.
For this interactive online event, we’ve put together a panel of experts who will share the challenges and learnings from their own experiences
Learning Objectives:
- Defining the common “roadblocks” that prevent business growth, and discussing ways to surpass them
- Learning about and understanding your customers so you can deliver on their expectations
- Utilizing customer data to optimize digital strategy and customer experience
- Looking into the benefits of running a proper conversion optimization program using in-depth qualitative and quantitative customer research
Speakers
Belinda Dimovski
CMO50
Australian Red Cross
David Anson
Head of Product and Technology
Academy Xi
Michael Laps — moderator
Co-Founder, Strategy Director
Yoghurt Digital
