Maximising Social Media ROI: Tailored Strategies for Multi-Generational Engagement
Join us for a webinar on “Maximising Social Media ROI: Tailored Strategies for Multi-Generational Engagement,” where we’ll delve into key tactics to enhance your social media marketing efforts in the APAC market.
Targeted Content Strategy: Learn how to tailor your content for diverse audiences in the APAC market to maximise engagement and resonance.
Unlocking Organic Social Growth: Explore the tactics to grow your audience through organic social posting to connect with your desired demographics and maximise campaign effectiveness.
Data-Driven Decision Making: Explore the importance of analysing social media metrics, and using insights to continuously refine your marketing strategy for better results.
The Significance of Benchmarking: Learn how comparing your social media efforts to competitors can elevate marketing effectiveness through performance evaluation, competitive analysis, progress tracking, and strategy optimization.
Speakers:
Georjinah Anne, Head of Digital Marketing, AEON Malaysia
Georjinah is a dedicated marketing professional with a passion for crafting brand experiences across the realms of retail, digital, omnichannel; marketing 360. The art of seamlessly merging business acumen, data, creativity and strategy to make brands truly stand out is lost with the lot. With a keen sense of reading patterns and a meticulous eye for detail, she love stitching stories and crafting impactful ideas for a brand to thrive!
Her journey has been marked by meaningful collaborations with prominent brands and agencies, where Georjinah honed her skills in a diverse range of areas. From orchestrating engaging retail campaigns that captivate audiences in physical spaces to designing compelling digital marketing strategies that leave a lasting online footprint, and gained a wealth of experience. Moreover, her expertise extends to the intricate world of omnichannel marketing, where she’s developed strategies that bridge the gap between different platforms, creating a cohesive and immersive brand journey for a high lifetime value customer.
Jay Bose, Group Head, Martech AIA, Singapore
Jay Bose has functional expertise in customer enablement technologies (CRM) and Martech (CDP) which accelerate realisation of outcomes and benefits. He brings to the table 17 years of cross-sectoral experience within the Government, Life Insurance, Banking and Telecom sectors.
Underpinning Jay’s capability pillars is his ability to operate as a hunter and a farmer generating new business and growing existing clients. His friends describe him as one who leads from the front and champions change.
Benjamin McGinn, Associate Account Executive — APAC, Brandwatch
With nearly a decade of diverse professional experience across various industries, Ben McGinn has dedicated the past two and a half years to excelling in his role at Brandwatch as an Account Executive. In his leisure time, Ben engages in camping, holds a deep admiration for Australian Rules Football, specifically his Geelong Cats, and enthusiastically explores the culinary world in search of adventure. Ben is also volunteers his time as a board member of The Koala Kids Foundation and participates in various activities for the The Children’s Cancer Foundation, both causes he is deeply passionate about.
Martin Kelly, Field Marketing Director APAC, Brandwatch
Moderator.
Martin has more than 25 years of expertise in industries as diverse as IT, insurance, education, banking, and sport, and he has worked in senior marketing roles for organisations in Australia and the United Kingdom. Martin recently started as the APAC Senior Field Marketing Manager at Brandwatch and volunteers on the board of Hockey One.
