Multi-Channel Marketing “Musts”: Insights-Led, Nimble Activation Drives Results for your Marketing Strategy
Pandora’s Box is open, permanently. Where HCPs once welcomed reps in office, or patients once responded to disease-state awareness initiatives more readily, the last 12 months have changed the rules of the game. As a marketer, you understand the importance of using a variety of direct and indirect communication methods to deliver differentiating information about your drug or device and drive brands forward. The bar has been raised. Today it’s more critical than ever to ensure any multi-channel approach is rooted in measurable insights and optimized quickly to deliver clear ROI. Otherwise, sales penetration and patient engagement may suffer.
How are you going to channel the next level of multi-channel marketing?
Join this interactive discussion to explore:
- How to jump-start insights through data to gain perspective and translate them into action — quickly
- Creative and content best practices that make a compelling difference
- Low hanging fruit: opportunities to test/optimize your paid campaigns
- Key measurement points to communicate marketing ROI to leadership and other stakeholders
Speakers:
Jake Yarbrough, Group Director, Healthcare, Schaefer Advertising
Erric Byrd, Director of Marketing, Novartis
Rusty Rahmer, Head of Customer Experience Solutions, GSK
Jerome Brathwaite, Global Brand Equity Leader, Cetaphil®, Galderma
