Packaging Innovation with a Purpose: Capitalizing on Innovation to Gain a Competitive Advantage in the Aisle
Fighting for their space on the shelf, CPG companies are constantly looking to deliver disruptive and meaningful packaging innovation into the market place. At the same time, consumers are looking for relevance, excitement and special propositions on shelf. Beyond the utility value of packaging, the “wow factor” that gets a consumer’s attention is both visual and experiential. The more eye-catching the packaging, the more likely consumers are to pick it up. But there is also an element of touching, feeling, and opening packaging that provides another “wow”. Packaging leaders face a tremendous challenge — how to drive innovation from insight to finished product and meet both business and consumer expectations.
In this webinar, a panel of packaging leaders will explore the importance of innovating with a consumer driven purpose and share examples of successful innovations that are transforming our industry and the society at large.
Learning Objectives:
- Keys to driving innovation success
- How to maximize innovation ROI for your company
- Connecting the value add of pack innovation with business needs
- Engaging the consumer in future propositions: opening your world to find fresh innovation
Speakers:
- Graham Jones, Senior Manager, Packaging Technology & Innovation, at Campbell’s
- Kory Nook, VP of Packaging Research & Innovation, at Danone
- Mohammed Wasfi Al Asi, Technical and Supply Chain Director, at Coca-Cola Bottling Company of Saudi Arabia (CCBCSA)
- Elisa Satalino (Moderator), Project Manager, at Ecocaps
