Plan Your Marketing at the Speed of Social
Social media and social listening are no longer optional for brands; they’re a requirement. Through social listening, you can track and analyse conversations relating to your brand, competitors, and the industry at large. This helps in SWOT analysis to identify new opportunities as well as potential and emerging threats.
To stay ahead of the game, marketers must respond effectively to the ever-changing environment by constantly measuring their marketing efforts, including time spent, resources needed, and budget figures.
Join this webinar to gain insights into building better marketing plans that help your business thrive in our fast-moving world.
Learning Objectives:
- Listen to your consumers in real-time, so you know when to pivot
- Improve budget allocation with the help of social insights
- Increase your brand awareness and community engagement
- Identify emerging opportunities
- Measure your marketing activities, so you can iterate as they run
Speakers
Pranav Joshi
Global Head Experience Design
MSD, Singapore
Wadim Schreiner
Head of Brand
Woolworths, NZ
Ong Chin Hai, Juchin
Customer Operations Manager (My/SG/HK/ID/UAE)
Shell
Tom Rastas
Enterprise Account Director
Brandwatch
Martin Kelly
Senior Field Marketing Manager (APAC)
Brandwatch
