Reduce waste and optimize marketing ROI by leveraging real-time data across active media campaigns

Available On-Demand

At the top of most marketing teams wish list for 2023 is more real time actionable data, leveraging technologies and business processes that deliver greater governance, control, and transparency on media spend and campaign performance.

Learn how the marketing teams of leading organisations are moving beyond the retrospective assessment of marketing campaigns, based on outdated media audit models. Benefit from their insights into how to truly monitor campaign performance in near real time; enabling quicker more effective decision making, dramatically reducing wastage and optimizing returns on marketing spend.

Learning Objectives:

• Analyzing financial and operational impact of real-time optimization vs. historical auditing
• Maximizing media analysis and performance
• Controlling your data vs. controlling your agency
• Discussing winning strategies through media accountability, transparency, and collaboration
• Moving from reactive marketing audits to proactive data processing

Speakers:

• Mark Pilipczuk, Managing Director at MAP Consulting LLC
• PJ Leary, CEO | Americas at ID Comms
• Scott East (Moderator), CEO & Founder at MSIGHTS Inc.