Smarketing: Driving business growth and revenue
Macaroni and cheese. Bacon and eggs. Sales and marketing.
All of them should make the perfect team. But somewhere along the line, sales and marketing have developed deep-rooted differences that need resolution. This is not a new problem and bringing these two teams together is a must-have to drive revenue in today’s buyer-centric environment.
So, how do you ensure seamless handoffs between marketing and sales, build accountability, gain better visibility and increase productivity? Join us as we delve inside companies Damac Properties, JLL, Contact Centre Company and Freshworks to discover what they are doing to better align their teams to drive business performance.
Learning Objectives:
- Understand how commercial leaders are addressing this misalignment, and how they are turning this around to drive revenue growth
- Discover how do sales and marketing leaders typically perceive each other and identify how this performance impact demonstrating itself within their KPIs and metrics
- Cutting through the tech noise! Identify the critical technologies commercial leaders are leveraging today to really help deliver improved alignment between sales and marketing; breaking down the barriers to deliver new revenue growth.
Speakers
Malek Jaafreh
Head of Marketing & Corporate Communications
Contact Centre Company, Saudi Arabia
Simon Ardonceau
Head of Consulting & Business Development
JLL AFRICA
Mukul Sharma
Director of Sales and Marketing
Damac Properties, U.A.E.
Vishal Chopra
Head of Marketing — APAC, MEA
Freshworks
