Smarketing: Driving business growth and revenue

Available on-demand

Macaroni and cheese. Bacon and eggs. Sales and marketing.

All of them should make the perfect team. But somewhere along the line, sales and marketing have developed deep-rooted differences that need resolution. This is not a new problem and bringing these two teams together is a must-have to drive revenue in today’s buyer-centric environment.

So, how do you ensure seamless handoffs between marketing and sales, build accountability, gain better visibility and increase productivity? Join us as we delve inside companies Damac Properties, JLL, Contact Centre Company and Freshworks to discover what they are doing to better align their teams to drive business performance.

Learning Objectives:

  • Understand how commercial leaders are addressing this misalignment, and how they are turning this around to drive revenue growth
  • Discover how do sales and marketing leaders typically perceive each other and identify how this performance impact demonstrating itself within their KPIs and metrics
  • Cutting through the tech noise! Identify the critical technologies commercial leaders are leveraging today to really help deliver improved alignment between sales and marketing; breaking down the barriers to deliver new revenue growth.

Speakers

Malek Jaafreh
Head of Marketing & Corporate Communications
Contact Centre Company, Saudi Arabia

Simon Ardonceau
Head of Consulting & Business Development
JLL AFRICA

Mukul Sharma
Director of Sales and Marketing
Damac Properties, U.A.E.

Vishal Chopra
Head of Marketing — APAC, MEA
Freshworks

--

--

--

We reflect on some of our best online events and reveal valuable and tangible insights on trending topics across a variety of industries.

Recommended from Medium

Robots.txt Issues and How To Fix Them Easily-SEO Analyzer

robots.txt issues

March 2022 Internet Marketing Clinic Schedule

March 2022 Internet Marketing Clinic Schedule

June 8 SEO Class: Using Webmaster Tools/Search Console

June 8 SEO Class: Using Webmaster Tools/Search Console

How can you predict your customer behavior based on data analysis?

Top 4 Call Center Trends for 2022

Episode 3: featuring Tarek Beidas

EMAIL MARKETING 101

This Photo represents Email Marketing 101 using a Messenger Icon made out of personal written letter in the shape of a messenger button

What is affiliate marketing | Earn online form home.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
marcus evans online events

marcus evans online events

We reflect on some of our best online events and reveal valuable and tangible insights on trending topics across a variety of industries.

More from Medium

Do You Have Product Market Fit?

Transforming Your Reality and Stepping into Your Power as a Founder

Behind the Scenes: Journey into building my new StartUp Ep.1

The STAAR Framework for Knowledge Experts