Social Listening — What’s In It For Me?
Social media has shifted the balance of power to consumers, opening up opportunities as well as increasing organisational risk. Finding out what your customers are doing, feeling, and thinking when it comes to your brand has become vital. Organisations can listen to, follow, and be part of the shifting consumer sentiment in real-time as well as predict opportunities and risks. To strengthen the CX value chain it is crucial to leverage digital consumer intelligence platforms in order to discover every new trend before anyone else and make smarter decisions.
Join this panel discussion to explore how to create your brand value through real-time tracking, harness authentic consumer insights, and shield your brand from threats. The panel of experts will talk about how to preserve your competitive edge by keeping your ear to the conversations happening online and setting strategies with confidence.
Learning Objectives:
- Gaining brand awareness and maintaining it by finding relevant conversations for your business
- Integrating data from across your business and sharing real-time insights to decision-makers
- Creating an effective social listening crisis management plan
- Strengthening your competitor analysis strategy to differentiate your brand and grow your share of voice
Speakers
Syarif Lee
Chief Customer Officer
Lazada, Malaysia
Ivy Esquero
Director, Head of Insights, Planning & Strategy, APAC
Hilton, Singapore
Irene Foo
Head of Strategic Segments, Activations and Partnerships
TIME dotCom, Malaysia
Tyler Tai
Solutions Consultant
Brandwatch
Martin Kelly
Senior Field Marketing Manager (APAC)
Brandwatch
