The Age of AI-Powered Marketing: Leveraging AI to Better Understand and Engage With Your Consumers
As AI and machine learning technology continue to evolve and become more sophisticated, marketers can gain valuable insights into customer behavior and preferences, allowing them to create personalized experiences and increase conversions, quicker than ever before.
Need support to drive the right strategy to personalize your consumer experience? Want to stay one step ahead of the competition, better segment customers, achieve a higher level of consumer engagement and create more informed content strategies? You’re in the right place. Join us to discuss how all these elements and many more are being elevated by AI and can be effectively utilized by marketers.
Learning Objectives:
- Optimizing social listening platforms to gain better insight into your brand markets and consumers.
- Increasing the quality and speed of your engagement.
- Harnessing faster analysis of performance data and trends, including competitor and sentiment analysis.
- Leveraging AI to listen and analyze larger datasets to enable informed decision-making.
- Utilizing smart segmentation and predictive analytics to gain valuable insights into customer behaviour.
Speakers:
Vincent Sider, Founder & Chief Executive Officer, GetInference
A highly driven senior leader I build the strategy, people, processes & plans that enable rapid growth. Deep experience in Digital & AI for global and UK markets at the world’s biggest entertainment, hospitality and telecommunication brands. Driven large scale marketing change in matrix organisations & cross categories (BBC globally & UK, British Telecom) & early stage start up experience in Artificial Intelligence and web3.
Currently Director at GetInference which operates in the A.I sector and Ambassador at Digital Jersey
Svetlana Tokunova, EMEA Marketing Manager Biologics, Bayer
10+ years of working experience in traditional and digital marketing for Europe, Middle East, UK and USA. Marketing strategy plan and execution, lead on strategic projects (launch of new products, sustainability partnerships, etc). Brand management, event management and communication experience.
BSs and MSs in Economics and Management, MBA candidate at UvA Amsterdam. Sustainability and Digital Transformation marketing and communication expert. Member of Commercial Team EMEA Glass Business Unit.
Nesibe Zirzakiran, Product Marketing Manager, Brandwatch, Moderator.
Nesibe Zirzakiran is a Product Marketing Manager at Brandwatch, where she works closely with customers, product leaders, and commercial teams on identifying and executing positioning, messaging and go to market strategies of Brandwatch’s products and technologies. Living and working in Copenhagen, she is passionate about learning the latest digital technologies that are changing the way brands do marketing, especially on social media.
