The Needle in the Haystack: Modern Strategies for Effective Biopharma Marketing
Join this session with our panel of experts as we discuss how the available data, tools, and technology for marketing have evolved. We will examine how Life Sciences can modernize their Go-To-Market strategies to improve impact and efficiency by leveraging a modern dataset to allow for advanced segmentation and targeting of relevant audiences.
Key Learning Points:
· How Life Sciences can achieve more precise marketing goals with greater specificity and efficiency
· The opportunities of leveraging new data, technology, and channels to improve healthcare interactions
· Using data to remove the need to purchase large quantities of specialities, and gain visibility to specialities not recorded in legacy data assets
· Addressing the challenges of reaching healthcare marketing goals when incorporating new data, technology, channels, and tactics
Speakers:
Destry Sulkes, MD, Executive Vice President, Growth, Klick Group
Bill Evans, Chief Marketing Officer, Komodo Health
Vivian DeWoskin, Vice President of Life Sciences, Komodo Health
