The Power of Standing Out: Exploring Innovative Packaging Designs

Available On-demand

We have seen many shifts over the last couple years, each company trying to adapt to the changing landscape. This provides an opportunity to step outside the box and do something different or has presented a chance for new brands to set the standard. Each has its own set of challenges that it has to work around such as budget constraints, technical and design capabilities, regulations and restrictions but those who persevere and find a way to push through the barriers end up creating show stopping designs.

Learning Objectives:

• Discovering what aspects of packaging draws the consumer in
• Leveraging technology to enhance the package experience
• Evaluating the challenges to maintain value and market share through fresh and differentiated packaging
• Exploring how packaging can be leveraged as a distinctive brand asset

Speakers:

• Lawrence Perrigo, Founder and CEO at Saints Joints
• Mark Dufort, Co-Founder & Senior VP, Business Development at Info Label Inc.
• Jordan Sherman (Moderator), Director Of Operations at Info Label Inc.