Unlocking the Secrets to Engaging Your Webinar Audience

Webinars have become the best tool for generating leads, accelerating the pipeline, and educating customers and prospects. As more and more marketers come to rely on webinars to engage with their key audiences, the competition for their time and attention intensifies, but in order to stand out, you have to deliver a really great webinar.
So, how do you turn boring, static content into an exciting, interactive experience?
Join ON24’s Chief Webinerd, Mark Bornstein, and discover the best ways to build interactional, content-rich digital experiences that leave a positive brand impression with your target audience.
Webinar agenda includes:
- Move from passive to active content delivery
- Build engagement-driven audience experiences
- Measure engagement to find your best leads
- Use webinars to drive ABM and nurture programs
Speakers

Mark Bornstein
VP of Content Marketing and Chief Webinerd
On24
Mark Bornstein helps companies find their voice, through effective brand strategy, message development, campaign planning, content development and delivery. As a thought leader in B2B marketing, Mark has contributed articles to many of today’s leading marketing publications and presented at major marketing conferences around the globe.
Mark believes that the true science of marketing is the art of being real. “The most important part of marketing cannot be automated”.

