Top 5 Trends Inside The Finnish Startup Ecosystem in 2019

Maria 01
Maria 01
Jan 7 · 5 min read

1. Diversity and Inclusion

A long spoken topic with no current strong data on a Finnish scale. The recognition of this being a global issue is constantly in the minds of people working for the startup community. Just a quick glance into Slush’s program last year was enough, as it had a bigger focus on diversity led initiatives where minorities are now playing a bigger role in the funding scheme.

Image: Atomico State of European Tech Report

2. Talent Challenges With New Perspectives

One popular narrative has been that “there is a lack of tech talent in Finland”. This is not the absolute truth as the facts seem to have started to move towards the opposite direction. In fact, according to Atomico’s report, Finland has one of the highest amounts of professional developers per 1000 inhabitants. The focus now is being put more towards the engagement and retention of the existing talent in the country. Plus, there is an untapped segment of talent which is the existing foreign workforce in the country.

Image: 2018 IMD World Talent Ranking

3. Impact / Societal Challenges

People are aware of the impact, their products & services of choice have in the larger picture. Such is the case, that choosing to work for companies that do good can become a bigger trend. On an European level, an important percentage of people agree that tech entrepreneurs will have a bigger impact than the European government itself when trying to solve global challenges. This is a time for investors, venture capitalists and entrepreneurs to rethink the impact of their investments and business ideas.

Image: Atomico State of European Tech Report

4. The Mobility Race

During 2018 alone, several new known mobility service providers players entered or announced their trials into the Finnish market: Uber, Yango, Taxify, Kyyti, MaaS Global and Wing. These players that operate with a similar business model are hinting that the market is at a good peak, and are now fighting to get the biggest chunk of the mobility service providers market in Finland.

5. Cross-Nordic Cooperation

The Nordic startup community has been active highlighting the successful startup stories of the region and sticking together to bring benefits to the local ecosystems. A strong Nordic ecosystem has been promoted through utilising the hashtag #nordicmade, and co- creating projects that help the entrepreneurs and different communities be known outside of the Nordics. Last year, Maria 01 was part of two different cross-border projects that were launched as a result of the communities coming together and executing to bring more attention to the region (movetonordics.com & Startup Guide Nordics). This year, we will hopefully continue to see this cooperations between the Nordic communities.


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Maria 01

Maria 01

Becoming Europe’s Largest Startup & Venture Campus