Make America Doodle Again
A social drawing game where you and a buddy both receive a different presidential candidate, research the stance you get, and make a drawing to describe what you learned. You then have one minute to draw and then guess each other’s drawings. Sounds fun? Try it here!
This was created for a class called Civic Engagement for the 2016 election.
My contributions: Copywriting, Art Direction, Marketing Strategy, Physical Prototyping, User Research / Testing, Offline Experience.
Create a product around the 2016 election that civically engages people.
Problem We Wanted to Tackle:
The 2016 election cycle was crazy! Did we even really know what a candidates’ stance was on x, y, or z? Our goal was to get people thinking about the candidates’ actual positions on issues in a fun and engaging way before the election so they felt prepared to vote on November 8th.
We were split into two groups, “Online” and “Offline,” I was part of the Offline Team. We were in charge of the physical experience of our product, branding, marketing and our online presence.
We knew we had a small amount of time, so we began with our visual language. We came up with key descriptions for our brand: Vibrant & Bold, Playful & Energetic, Approachable & Appealing.
We gave our assets to the Online Team to build our digital version of our game and went to prototyping!
Prototyping our “Doodlethons”
We had four rounds of prototyping before launching the final product the week before the election.
Doodlethon 1: After figuring out the mechanics of the game, we paper prototyped a version of our game and user validated the game. Was this something that people were interested in? Did the game mechanics work?
Doodlethon 2: The Online team translated the paper prototype into a digital version of the game and tested our new prototype. Would the game still work as a digital app? We learned players loved the game, but needed to make the rules clear. Many didn’t know they could look up the stances before drawing.
Doodlethon 3: We tested the user experience of the app and social aspect of the game. We learned that the players found it difficult to know when to stop drawing and when they could share with the other person. A lot of feed back was visual as well. Players were confused by the “randomize” visual. Once learning the game was timed, players did not interact with the screen (e.g not tapping on the “doodle it” button).
Doodlethon 4: We took the experience to Dolores Park once again, invited people on our Facebook page. People from Vango Art found us at the park and invited us to speak at their Pop up art panel. Check out the video below!
Final Doodlethon at Dolores Park
Check out the drawing people made on our Instagram page!
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The framework of the game / app could be applied to any topic, and have discussed widening the goal of the app to be about educating the public about laws that are being passed rather than just a candidate’s position.