Mark McCool — LiveSMART 360, LLC

Mark McCool is an innovator who lives by uncompromising standards. Over the past 20 years, he has been the mastermind behind some of the wellness industry's most unique products. Throughout his career, he has developed and created over 100 wellness products, many of which became best-selling products that have generated hundreds of millions of dollars in sales. Mark McCool also pioneered some of the industry’s most technologically advanced software and business systems, which have been responsible for enrolling millions of distributors and customers.

While studying Computer Science at the University of Wisconsin at Eau Claire, Mark met his wife, Jeanine McCool, and the couple married in their early 20s, celebrating 30 years of marriage in April 2018. Mark worked in the insurance industry in those early years, unsure exactly what he wanted to do long-term, but positive that he wanted to be his own boss. Mark and Jeanine have 3 adult children and 2 granddaughters.

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