What Should You Post to Social Media?

20 easy and effective social media content ideas

Photo by Alexander Shatov on Unsplash

Social media can be a powerful tool for building your audience and brand.

The only problem?

It demands an ENDLESS supply of content…

If you want to use social media to grow your business, you must constantly come up with engaging content ideas.

It’s never-ending and nearly impossible to keep up with everything else you’ve got on your plate…

But don’t worry… I got you!

Today, I’ll share a list of easy and effective content ideas you can post to social media.

No more sleepless nights struggling to figure out what to post on social media.

Plus, these content ideas will work for all social media platforms.

Sounds good? Then let’s begin!

Side note: To save time and make life easier, I use Publer (affiliate link) to automatically schedule and post across all of my social media channels. It’s the best tool I’ve found, and its free version will be enough for most people.

20 Easy Social Media Content Ideas Your Audience Will Love

OK, let’s dive right in…

Here are 20 easy content ideas you can post on your social media:

20 Social Media Post Ideas

1. Teach something with a how-to or tutorial post
2. Ask your audience an interesting question
3. Share your story and how you/your brand got started
4. Create and share a poll
5. Share a resource (book, course, article, etc.) to help your audience
6. Post a photo and ask your audience to “Caption This!”
7. Host an “Ask Me Anything” about your topic of expertise
8. Share a quick little-known tip in your niche
9. Share a behind-the-scenes look into your brand
10. Post a success story or case study from a client
11. Answer some frequently asked questions
12. Share a personal success story to teach a point
13. Share a personal failure story to teach a point
14. Share an interesting statistic about your niche and explain why it matters
15. Share a list of your favourite resources or tools
16. Share your schedule or routine (people are curious)
17. Bust some common myths in your niche
18. Talk about common mistakes people are making
19. Share some news or a trend in your niche along with your thoughts on it

And, finally, when you’ve run out of ideas and feel completely uninspired…

20. Repurpose some of your old high-performing content

Pretty cool, right?

Save this list, and you’ll never have to scratch your head trying to come up with something to post on social media.

But, what’s the best way to use these posts to grow your audience?

By repurposing each post across multiple platforms…

How to Multiply Your Social Media Content

So, you’ve put together a social media post…

Now what?

Social media’s power lies in its ability to get your content directly in front of your target audience for free.

To leverage this, and multiply the distribution of your content, is to post the same piece of content across multiple platforms.

You’ve done the hard work of creating a social media post. Now, make that piece of content work as hard as possible for you.

You do this by repurposing a single post across all of your social media platforms.

Since manually posting to multiple platforms can be time-consuming and exhausting, I use a social media scheduling tool.

The best tool I’ve found to take one piece of content, edit it for each platform, and post it everywhere is called Publer (affiliate link). I ended up moving to their paid plan, but they have a totally free plan that should be enough for most people.


Social media can be your best friend when it comes to growing your audience and building your business, but if you’re not careful, it can also drain your time and energy.

Instead of struggling to figure out what to post, use one of the 20 social media post ideas above for inspiration.

Once you create your post, distribute it across your different platforms manually or by using a tool like Publer.

And if you want my best tips for growing your audience and building a real online business, subscribe to my email list, where I share everything I know about the real, no-hype ways of making money online.

Thanks for reading, and if you have any questions, you can always reach me on Twitter or LinkedIn—I’d love to hear from you!




Building a successful online business is hard. Really hard. It’s lonely, confusing, and overwhelming. But… It’s also possible! Our goal is to simplify the process and make it more enjoyable. Join us and build an online business you love and enjoy.

Recommended from Medium

How Marketers Can Use Lean and Agile Principles

“From Around the Web” and Other Fictions

4 Questions to Find Out: Does Your Small Business Really Need Social Media?

What Is Location-Based Marketing?

Commodity Branding as a Developmental Agriculture Strategy

7+ Best Copywriting Books That’ll Help You Turn Words into Cash

Your face is who you are

Web Accessibility and Why It is Crucial to Your Website’s Success

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mark Shpuntov

Mark Shpuntov

I help creators grow their audience and start making money online. Get my best tools, ideas, and resources for creators 👉 https://markshpuntov.ck.page/6483fa99

More from Medium

Why Your Content Isn’t Working

Do want to get more from your LinkedIn posts? — Try these 3 things

The Golden Rules of Content Marketing for 2022

Picking Your Authority Niche with Wikipedia — Part 4 in the Authority Site Series