Product Hunt: Submit Your App a Second Time and Get 17x More Upvotes. [Case-Study]

Gary Gaspar
Apr 6, 2016 · 9 min read
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1. Improve Your Product.

Product makers all know the famous quote:

If you are not embarrassed by the first version of your product, you’ve launched too late

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Caption: Marker 1.0
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Caption: Marker 2.0
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2. Make an Action Plan

Mike Tyson once said in his infinite wisdom:

Everybody has a plan, until you get punch in the mouth

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  • Right after launch
  • Few days after launch.
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3. Prepare Assets for Journalists

Product Hunt is a great place to attract new users like designers, product managers, developers and any tech enthusiast.

  • Short Intro
  • Demo Video
  • Logo
  • Screenshots
  • Pitch
  • Case-study
  • Team & History
  • Photos
  • FAQ

4. Make a Demo Video

The whole premise of Marker is to help teams communicate better by communicating visually. Making a video seemed to be the right thing to do to help first time visitors understand what our product is about.

  1. Start recording. I used Screenflow, a video software for mac. It’s a small money investment but if you’re working on a web product, video is going to be a big part of how your communicate to your users and customers so don’t be afraid to invest. I really recommend it.
  2. Start editing. Figure out and stick to the basic stuff like splitting shots, speeding them up and zooming in and out.
  3. Add music. Save yourself the struggle of using music with proprietary rights. Find a good enough soundtrack under the common creatives label and use it. I found mine at: http://www.bensound.com/
  4. Get feedback! When I first showed the video to my team, they almost had a panic attack. I got so bored of watching the video over and over again that I had unconsciously increased the speed of the video too much. You could barely see the mouse moving or the text being entered. Which leads me to…
  5. Slow everything down. You will obviously need to do it.
  6. Upload to Youtube. Use relevant keywords if you can. For example, I included keywords like Trello and Slack

5. Work Hard on Your Tagline

A well crafted tagline will play a crucial role in your Product Hunt campaign. You need people’s attention before you can have their interest.

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6. Get Influencers’ Attention

Getting an influencer to talk about your product is basically building word of mouth at scale. It’s simply the best marketing out there.

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7. Reach out to Anyone You Know

At this point, the hard work is behind you.

8. Build Momentum

If well executed, your Product Hunt campaign will result in a spike in traffic. However, the traffic will fall down dramatically after a couple of days .

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Recap

This post recaps up what worked for us, and what didn’t. There is no silver bullet for getting attention to your product.

Marker Blog

Tips on productivity & project management for Digital Teams…

Gary Gaspar

Written by

Founder at Marker.io — I love everything about to SaaS, Startups, Product & Growth

Marker Blog

Tips on productivity & project management for Digital Teams & Startups. Check out our app at https://getmarker.io

Gary Gaspar

Written by

Founder at Marker.io — I love everything about to SaaS, Startups, Product & Growth

Marker Blog

Tips on productivity & project management for Digital Teams & Startups. Check out our app at https://getmarker.io

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