Dale Urbelis
Nov 5 · 2 min read

“MARKERAD”: by IKEA and Virgil Abloh

One of my favorite things to do is browse fashion company’s social media pages. I love seeing how far designers are pushing the boundaries with respect to creativity. Fashion is not just an expression of art for the designer but also the consumer. I am writing this blog post to share my thoughts and insight about one of my favorite designers most recent furniture collection, “MARKERAD” by Virgil Abloh.

This past week, IKEA in collaboration with Mr. Virgil Abloh launched its newest limited furniture collection,”MARKERAD”. Mr. Abloh, who is the artistic director of Louis Vuitton’s men’s wear collection and CEO of streetwear brand “Off-White”, has had a huge influence on street fashion today. “Off White”, was officially ranked #1 on the Lyst Index, which ranks the hottest fashion brands on the planet. This launch brought overnight queues to IKEA and by the end of the day, multiple items sold out at many locations.

The MARKERAD furniture collection consists of 12 different items ranging from a wall clock with the phrase “Temporary” pasted on the front to a chair with a doorstop attached to the bottom of one of the legs.

One of Mr. Abloh’s goals in this collection was to spark thought and creativity in the younger consumer, when putting together their purchase. “I thought, What does a 17-year-old from Indiana know about design and furniture, and what can they actually have?” Mr. Abloh says. “What can they afford? I wanted to bridge that gap, so that became the original design inspiration.”

I really liked how Mr. Abloh, who’s creations are usually highly priced, has given the average consumer the opportunity to access his products. Not only that, but they are gaining exposure to the concept of fashion and furniture. The trend in fashion today is to be unique and through this project, Mr. Abloh is creating the opportunity for an average person to express themself and their ideas through furniture fashion.

“MARKERAD”: from IKEA and Virgil Abloh

A sharing of insight and thoughts about the newest collection from Mr. Virgil Abloh

Dale Urbelis

Written by

“MARKERAD”: from IKEA and Virgil Abloh

A sharing of insight and thoughts about the newest collection from Mr. Virgil Abloh

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade