Let’s Tell The Whole Start-up Story

So there’s always some sort of business column or blog (like this one!) that reminds us how often a new company fails. The stats and figures only tell half of the story, though.

WE BELIEVE THAT FEW START-UPS REALLY FAIL.

Their creators simply run into a breakdown, the solution to which is usually to start another company, but this time armed with what they learned from the first.

Without question, there is a great deal of value in the Breakdown/Solution model for entrepreneurs. Heck, without it, where would American business be today?

What so few columnists or business writers fail to do is provide us the next chapter in the story of a “failed” company. What do all those who “fail” go on to do next? Our money is on the fact they take their Market Force and apply it to a new idea or become part of another organization and empower it to new places from within.

Our business world needs to tell the whole story, an underlying plot of which is Breakdown/Solution … Breakdown/Solution … and so on.

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