5 Ways to Improve Customer Satisfaction in Retail Business

Sophie Zoria
Market Research Insights
4 min readFeb 13, 2020

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Do you miss long lines and crowds of people who were craving to get in Your store and buy Your products? Or maybe your business that used to receive five stars, now only gets four at best. All of these are probably the sign of a decrease in customer satisfaction.

Dissatisfaction may be either a result of a decline in the quality of your products or services, or your business might have missed something innovative that was already implemented by your competitors.

Fortunately, there are many efficient methods to increase customer satisfaction and even bring back those customers that you lost to your competitors. Here is the list of five tips to improve the satisfaction of your customers that you ought to consider.

Target indirect buyers

One of the ways to improve customer satisfaction is to make indirect purchasers happy. Children are the best example of indirect buyers whom you should try to please. For instance, if your company wants to boost satisfaction among adult customers, then you may focus on keeping kids excited while they are in the store.

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Sophie Zoria
Market Research Insights

Sophie Zoria is a passioned author covered tech trends, mobile apps, and design.