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Turning research into results

How a Fitness Company Turned Customer Journey Mapping into a Team Sport

On the pandemic’s eve, a…

How Holistic User Research Helped Remove Self-Service Barriers

Facing enterprise silos and a “stuck”…

2 gray pencils on a lemon yellow background

Is Your Content as Smart as Your Company?

3 Steps for Harvesting and Showcasing In-House Expertise

A tunnel of bright, blurred light streaks

How to Build an Enterprise UX Research Program: 9-Step Case Study

Learn how a large company built a…

Word cloud of UX terms like “heuristic” and “wireframes.”

You Know You Are a UXer When…

Looking back at 30 years in UX

Purple smoke or, as some might say, purple haze.

Uh-Oh, My UX Research Participant Is Very, Very High

4 lessons from facilitating a UX testing session…

Kristina Barnett

White arrows facing upward screwed to a rough wooden background

Measuring Impact Without a Ruler

Understanding the value of UX research beyond measuring ROI

Ethnio being used on Quickbooks.com to recruit for a qualitative research session.

5 Tips for Successful Intercept Recruiting

How to recruit website visitors for UX research

A close shot of interlocking metal gears.

Secrets of a Multi-Year UX Client Relationship

What factors make a long-term UX consulting engagement…

A tray of lemons and glasses of lemonade

When Users Can’t Use a Prototype — Turning Lemons Into Lemonade

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