Adapt Now: Customer Service For Millennials

Published in

Marketeerco

4 min readJun 13, 2016

Upgrades in technology have forced companies to adapt to millennials.

Today, technology is changing at a much faster rate than many would like to admit. Physically we remain the same, but psychologically we are adapting. Smartphones were once a luxury item reserved for the wealthy. Fast forward a few years and now there’s a plethora of children with smartphones. We live in an age where children are born next to smartphones, raised with one in their hand and taught how to use them before they walk. Smartphones have essentially become a necessity in today’s society.

There are 2.1B Smartphones today and possibly 6.1B by 2020 according to TechCrunch

Smartphones create a bridge that connects humans to each other. We are addicted to our phones because we feel as though it makes us closer to those around us. Distance is irrelevant when it comes towards communication. Phone calls, texts and FaceTimes all provide reliable forms of communication. Social media creates a place where emotions may be expressed, images can be shared and information may be taught. Smartphones have replaced GPS systems, newspapers, cameras and radios. We have, and still are becoming more technologically advanced, at an incredible pace.

So What Does That Mean?

With the technological advances of smartphones we have transformed into a “now” society. This means our wants must be answered correctly and immediately. Unfortunately the answers provided on Internet and company’s websites are not always satisfactory. Specific questions and concerns may arise for consumers. The answers will not be provided unless some form of contact is made.

In that case, there must be someone available who is knowledgeable of the product or service. This labor requires time and patiences. Due to the our “now” mentality, patience has been greatly reduced. Studies have proven that 71% of customers expect some form of assistance within five minutes (According to Graham Charlton).

After this if the customer service is not satisfactory, to slow or just awful, 90% of those customers will leave.

Businesses must understand these statistics along with their brand value. Good customer service is essential for success. Speed and accessibility must now be prioritised.

How Can You Update Your Company?

Here is when the technology is a key element. Marketeer satisfies and exceeds the needs of your company for your consumers. Marketeer is a user friendly AI (Artificial Intelligence) system employed to allow to have a 24x7 customer service with least amount of resources. The AI bot is trained to answer questions customers ask within seconds. These responses can be preprogrammed into the simple interface system where keywords are detected and used to develop a response.

Along with the uniqueness of having Marketeer’s AI system working for you, it also learns from customers. This allows it to adjust and better satisfy their needs. Questions too complex for the AI are directed towards an individual employee and later added to the AI systems. This will help reduce the workforce required to deal with customers, allowing them to focus on more productive work. Marketeers AI system will provide an immediate and easily accessible answer. Managers will no longer have to worry about employee interactions, and the excessive workforce for simple customer service tasks.

“Your brand value will surge in the minds of your customers”

In a society where speed is a priority, Marketeer will no longer be an option for companies, but a necessity. Marketeer’s AI concept is new and maybe deemed a luxury, but if companies do not take advantage of it now it may prove to be too late. People in today’s society have very little patience when it comes to questions they have. Marketeer provides customers and businesses with a solution. There will no longer be complaints on poor customer service and customer retention rates will increase significantly. Your brand value will surge in the minds of your customers.