Dragan Berak — Don’t forget you’re addressing to people, not robots.

Thanks a lot to Dragan for taking the time to do this Interview. “Marketer Interviews” is a interview series catalog where we interview the top marketers out there and present it in an organised and categorized format at interviews.observely.net .
Dragan Berak is SEO Consultant at dberak. To learn more about Dragan’s work go to https://www.dberak.com/.

Question: Where are you working now, what is your role and how did you get here?
Dragan Berak: I work as an independent SEO consultant, focusing mainly on technical SEO. However, I love all aspects of SEO.

Question: What is your favorite marketing area? (Social, SEO, Sales etc.)?
Dragan Berak: SEO, paid ads and email marketing.

Question: Why do you love marketing?
Dragan Berak: Because I enjoy exploring behavior patterns and their impact on decision making.

Question: What are your favorite books?
Dragan Berak: Start with Why, Leaders Eat Last, Getting More

Question: What marketing related blogs, magazines etc. do you read to keep your skills up to date?
Dragan Berak: Search Engine Journal, Diggity Marketing

Question: What brands do you like or follow on social media and why?
Dragan Berak: I follow many famous and less famous brands because I want to learn and understand what they are doing and why — to improve their marketing and visibility.

Question: How do you find good content?
Dragan Berak: Google search and newsletters.

Question: How do you get to know your target audience?
Dragan Berak: Visiting places they visit and listening to their problems.

Question: What tools do you use for social marketing?
Dragan Berak: Buffer, SEMrush, Bitly, RocketLink

Question: What tools do you use for analytics?
Dragan Berak: Google Analytics, SEMrush, CrazyEgg

Question: What CRM tools do you use?
Dragan Berak: Hubspot

Question: What’s your #1 advice for people starting to get into marketing?
Dragan Berak: Don’t forget you’re addressing to people, not robots.

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