5 Reasons Strategists Shouldn’t Serve Jury Duty

Just a quick post to celebrate the letter I received today excusing me from Jury Duty with five reasons I shouldn’t have been there in the first place.

1. It’s literally our jobs to generalize people.

“Consumer insights” is just a euphemism for really ridiculous generalizations about large groups of people. We will be biased on any jury because we create bias for a living.

2. It doesn’t matter what room we’re in, we’re always the smartest ones there.

Strategists are the brains of the operation. The thinkers. The intellectuals. We’ll take up three seats in the jury: one for us, one for our brain, and one for ego.

3. We know the outcome before we even see the data.

We’re in a constant state of coming up with a hypothesis then scrambling to find the facts to support it.

4. We may try to workshop the case.

** throws some time on the calendar for a ‘worksession’**

**pulls out whiteboard**

**brings lots of post-its**

5. We’ve probably already strategized how we’re going to get out of it anyways.

We’ve established multiple storylines for how we can get ourselves excused based on what the case is.

If you’re not a strategist, please serve your civic duty for those of us who are not capable of treating all of life’s scenarios like a creative brief.