7 Psychological Triggers to Boost Sales 10x faster
Before we proceed,
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Please close this page if you are comfortable with the low volume of sales you make annually.
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Now let’s start!
Do you know why multibillion-dollar corporations like Apple keep making billions of dollars from sales annually?
It is simple!
They have understood the power of psychology in marketing. They have been able to use sales psychology to their advantage. That is why every year; millions of people keep queuing in front of their stores around the world awaiting the release of an Apple product.
Every human being is controlled by their mind. From deciding what to eat, wear or even purchase, the mind oversees all our actions. As a salesperson, the ability to understand the mind of your prospect, is the first step in influencing their buying decisions.
Below are seven (7) psychological triggers you can employ today to have your customers running back every time.
- Involve the use of Reciprocity
Reciprocity can be likened to the saying “scratch my back; I scratch yours”. According to Very Well Mind, the principle of reciprocity is a social norm where if someone does something for you, you then feel obligated to return the favor. In the world of sales and marketing, reciprocity is a powerful sales psychology to increase sales.
Marketers tend to employ this sales psychology either directly or subtly. This could be done through the offering of sales coupon, a free lead magnet product, or even send a captivating free content to your mailing list. By doing so, it puts your prospects in a psychology war within themselves to repay for you through sales and referrals.
- Employ the Use of Curiosity
Just as explained by George Loewenstein’s Information Gap Theory, is an innate human behavior that’s triggered when people feel there is a gap between what they know and what they want to know. This gap influences (curiosity) also applies to marketing. It is one of the reasons why your prospect takes actions such as purchase your product, subscribe to your list or share your article.
The use of curiosity increases your prospects urge to act, open your sales email, respond to learn more about what you are offering. Learning how to employ the use of curiosity in crafting your sales letter, running an ad, landing page or even during cold calls, is one great way to increase sales.
Read more about Derek Halpern’s strategy on how to use curiosity in crafting sales letter, blog post, and other forms of writing.
- Answer the Question ‘WHY’
If at the beginning of this post, I asked you to choose between a $100 gift or a 6-figure sales blueprint, what would come to your mind? The first thought that will come to your mind is;
Why would Ankit want to offer that?
This is because the human mind is programmed psychologically to find answers. Providing answers to your prospects needs and fear is a great way of influencing their buying decision. Your sales letter/email, landing pages, ads, and cold calls should be aimed at providing your prospects with the benefits associated with buying your products and not just purchasing your product.
- Create a Sense of Urgency or Fear
Ever bought a product out of the fear of missing out of a supposed big discount? Creating a sense of urgency or fear (fear of missing out) is a powerful psychological trigger used to make people act.
You can also employ this psychological trigger in your marketing process to bump up responses from your prospects faster. It can be done by creating a juicy offer that is somehow limited. Take, for instance; you can create an offer and add, ‘Buy this T-shirt before 2 pm and get a 50% discount’.
There are several ways seasoned marketers and companies are using the fear of missing out to boost sales. It can be through offering coupons, flash sales, and holiday sales.
- Make Your Prospect Feel Valued
The average human being loves to be appreciated. We all love to feel significant both in our eyes and within the society. Tony Robbin in his article highlights the feeling of being made significant one of the six basic human needs that makes us tick. It is a psychological trigger applied not just in the real world but also in the sales and marketing sphere.
There are several ways you can use this psychological trigger to boost your sales and influence your prospects buying decision. One such approach is by employing the use of excellent and caring customer service. People love to feel appreciated, cared, and their needs met. Another way you can may your potential clients feel significant is by rewarding with bonus, coupons, and other freebies.
- Use Social Proof
Social Proof is powerful! While it may seem common, it is still one of the most powerful psychological triggers you can employ as a marketer.
Robert Cialdini in his book, Influence: The Psychology of Persuasion, stated that, “If you can get people who are similar to the person you’re trying to persuade to speak on your behalf, it’s a lot easier for you than if you have to try to hammer your message one more time into a reticent mind.”
Human beings are moved by the actions taken by others. Our human mind is programmed to warm up to people, products, and ideas accepted by the majority of people around us. An easy way to show social proof as a salesperson is through testimonials from past clients and figures of past and present clients. This helps in proving the credibility of your product.
- Honesty
Honesty may be a commonsensical practice, but it is a psychological trigger that can be used to boost sales. Being truthful with your prospects about the pros and cons of a product may be all you need not just to score a sale but bring in future referrals. Human beings in general hate deceit and they will do everything to show their disgust especially when the product is offered online.
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