8 Underrated But Highly Lucrative Growth Features

Helen Cartwright
Marketing And Growth Hacking
5 min readSep 26, 2018

Business growth channels are a major part of making your company stable. You cannot have a stable business if it is not growing, and you cannot make your business better if you do not try new things. You should take a look at all eight things listed here so that you can see the difference in the profits and revenue you have coming in. You do not need to deploy all your strategies at once, but you must be open to making changes where they are needed.

1. Use Social Media

Social media helps you create a bigger following for your company, and you must advertise online as much as you can. You might want to use the social media channels to post your advertising, or you might use the social media channels to post videos or contests. Companies often skip over social media because they do not think they have the time. Spending just a few moments to even start a social media account is worth it.

2. Hire A Marketing Manager

You could hire a marketing manager that will run your social channels, release your ads, and track the performance of your website. You do not need to hire someone to do this in-house when you could hire a company to do the work that charges much less than a full-time employee. You must be certain that you have chosen the correct manager for your business’ needs, and you might interview people until you come across someone who has experience working in your industry.

3. Start New Contests

You must create contests that are easy for your customers to enter. You must build contests that they will be more likely to enter, and you should look into the ways that your customers will become engaged with your company simply by using their email to send them solo ads. Your contests stretch far and wide across your marketing campaign, and you could change your contests every season or every month to gain the maximum amount of engagement.

4. Write Contest

Writing content helps you garner more traffic on your site because your customers will be intrigued by what you have said. They will want to know what your company is all about if you have educated them, and you could educate your customers so much that they believe they do not need to work with other companies. They will view you as the expert, and your expert status will make you an easy sell in the future.

5. Ask For Reviews

Reviews for your company are extremely helpful because people will see those reviews online when searching for your company or a company that does what you do. Your new customers will see the reviews that have been left for your company, and they will be impressed with the reviews that they find. Those reviews put them at ease, and they are much more likely to shop with you again in the future.

6. Create A Preferred Customer Program

A preferred customer program is one that helps people get involved with your brand on an elite level. You could give them discounts that no one else gets, and they will ask more people to sign up with your business. The people that have chosen to sign up with your preferred customer program and that program might fill up faster than you traditional rolls for the company.

7. Get Better Insurance

There are wise insurance options available that will help your company save money when it goes through adverse circumstances. You must work with an insurance company that is aware of how to create a better profile for your firm, and you might want to work with an insurance company that will give you lower premiums. You will spend a lot of money on insurance for everything from your vehicles to your business, and you must use the insurance to keep your company inventory and employees as secure as possible. This is just one thing to do, but it is very important.

8. Give Your Company A Better Image

All the work that you have done to market your company must create a much better image. You will find that you could work out something that would help change your image in the public eye. You could let the world know that your company is much more personable, or you could work with a company that understands how to make your company seem more approachable. You must ask your marketing manager to make your company look better, and you should give the marketer a chance to test your image. They might bring in people to do focus groups in your company, and they could give you an image that will be very exciting as compared to what you had.

9. Honourable Mention: Use Ads On Your Site

You could use ads on your site that will help you make money. You could make money on every click that you get on your ads, and you could ask for an affiliate ad program that pays you a commission any time someone buys through your ads. You must use the ads as a way to generate extra income, and you could leave them up on your site for as long as you like. The ads are often much easier to use for income because they give you immediate payment. You might want to do this for passive income, and you could sell affiliate ads to other sites.

Conclusion

The marketing and ads that you do for your company help make your site much more profitable, and you could do everything from creating affiliate ads to a social media channel. You could start a preferred customer program for your company, and you will find that customers like it when they educate you. You must use these tips to make your company as easy as possible to find. You could build up a reputation that people will be impressed by, and you will have every chance to sell more to each potential customer.

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