Growth Hack or giving back?
SPOILER ALERT: Check out Adsvise! The ultimate social & digital ad specs guide!
Over the last few months we have been working hard towards the launch of our latest product.
Whilst we have been hard at work on the product we have also been simultaneously running various paid ad tests in order to better understand our user aquisition costs from various paid channels we would look to push out to on launch.
During this time we uncovered a problem working on the copy and design for the different channels. Although arguably not a train smash, it was a time suck constantly searching for the copy & design specifications for each paid channel.
Whilst there are many posts and infographics online claiming to be the “Ultimate Cheat Sheet” we found that these infographics and blog posts become quickly outdated by the rate of change with the different ad networks and the only real reliable source was the channel itself, but this would mean visiting multiple sites each time you need an update.
So we decided to put together a spreadsheet for ourselves to reference internally between dev, design & marketing that would always be up to date in order to save time for the whole team each time we started working on a new campaign.
Chrystalla Pieri put together a really well organised sheet that we quickly saw could benefit any designer or marketer working on any social or paid ad campaign and decided to run a little growth hack again :)
Adsvise was born, the ultimate social & digital ad specs guide!
The idea that we could drive traffic to our product by providing value to designers & marketers when they are researching ad sizes by saving them time we would ask them to share our product with a friend or family member they thought might be interested.
Also while browsing through the various ad specs they would be seeing our banners as the examples for each channel.
As Maria Gregoriou already had the PSD’s prepared for our own use we decided to add them too, to save designers a little more time when getting started. We also decided it was a good idea to allow visitors to make suggestions for updates in order to ensure that the site is kept up to date and save us time in order to avoid going back to square one.
Although it is not going to be the best targeted traffic, we are hoping that by providing value to others and specifically designers & growth hackers we could get a small percentage of quality traffic to us as the target audience for Adsvise tends to have a greater reach through social channels through the nature of their work.
The site went live yesterday and has already proven to be a good source of traffic with close to 1000 visitors in less than 24hrs and 15% of those going on to visit our product so far.
Only time will show the quality of this traffic and I will be following up this post with the results and learnings after 30 days with a bit more of an analytical approach to the post.
In the mean time it would be great to hear your thoughts here or on twitter (Andrew Michael) and how you think we could improve the site and experience to add value to those visiting and then to how we could convert this traffic better for us.
People have already started sharing the love and this post would not be complete without asking you to do the same if you find value when browsing through Adsvise.
If the experiment does not pan out as planned, at the very least we hope that we have provided value to designers & marketers everywhere.
Enjoy :)
