Best SaaS Marketing Tactics for Business Growth
Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. Today, any individual or an organization can subscribe to any software they might need. What’s more, they can use that software on any number of devices and anywhere in the world.
That’s why SaaS managed to efficiently and seamlessly replace the traditional method of purchasing software licenses. However, due to its efficiency as a concept, the SaaS market quickly became oversaturated and highly competitive. This has made it increasingly difficult for new SaaS businesses to stand out and encourage consumers to opt for their product.
Fortunately, marketing is there to provide a solution to such problems. With an effective marketing campaign, new SaaS businesses can reach out to their target audience and educate them on the benefits of the software in mind, thus encouraging them to opt for that solution. With that in mind, here are a few of the best SaaS marketing tactics for business growth.
Go with great content
Content marketing can be a game changer when you’re trying to boost awareness for your software and encourage people or companies to use it. The main reason content marketing is so effective is that it can deliver value to your audience by informing and educating them about your software or your company in general.
If you create high-quality content that’s relevant to your consumers, you’ll be able to not just improve awareness and visibility for your software but also ensure consumer engagement. As an example, you can publish videos, eBooks, case studies, research papers and even podcasts about your software, how to use it and how it can benefit consumers.
The more you help your consumers familiarize themselves with your services the more willing they’ll be to actually use it. However, if you publish content that doesn’t have the necessary quality, it won’t have the same impact as you’d hoped it would.
Provide a seamless customer service
Nowadays, the key to customer satisfaction doesn’t only rely on the quality of products or services but on providing a seamless customer experience as well. That being said, 55% of consumers are willing to pay more for a better experience.
The crucial components of a seamless customer experience are customer service and support. Therefore, you must strive towards improving both of these factors, in order to improve the overall experience for your consumers. That said, you can start by making any relevant information on your website more visible and easily findable. That way, consumers have an option for self-service should they choose to inform themselves further about your offers or your policies.
In addition, you can implement a live chat feature on your website and improve it with the reliable website chat management solution, in order to enable consumers to contact your company’s representative at any given time. The more you focus on providing a great customer experience through service and support, the easier it will be to improve conversions, customer retention and loyalty rates.
Leverage SEO
SEO (Search Engine Optimization) is a cost-effective marketing strategy that can vastly contribute to business growth, especially in the long run. The main reason SEO is essential for your SaaS business is that it can help you stand out, acquire customers and improve your credibility, among other things in a natural and organic way.
However, engaging in SEO efforts doesn’t just revolve around ranking well on search engines, such as Google. As a matter of fact, it also has a purpose of optimizing your website and improving its performance so that it can provide a seamless browsing experience to your website visitors. With that in mind, here are a few activities your SEO strategy should consist of.
- Keyword research — Finding the most relevant keywords for your SaaS business to rank for.
- Technical SEO — Optimizing website and making it fast, secure, responsive, easy to navigate, user-friendly and so on.
- On-page SEO — Optimizing page elements and content on your website, such as title tags, meta descriptions, URLs, 404 errors, redirects, schema.org, etc.
- Off-page SEO — Publishing content and building links on relevant and credible sources, in order to boost your rankings, improve credibility and authority of your website, improve awareness, visibility and exposure of your content and so on.
Offer free trials
Providing free trails is one of the advantages SaaS businesses have over traditional ones. The fact of the matter is that you’re providing your product in the form of a service to consumers. That said, claiming your software is as good as it is, is one thing, but allowing consumers to rest out those claims is something entirely different.
As an example, you can offer a free trial for your software for at least 30 days and use this tactic in your marketing efforts. At the end of the trail, consumers can either opt to subscribe to your software or give up.
Either way, you won’t lose anything from a financial point of view but you’ll give consumers an option to test out your tools in real-time situations. Even if a consumer doesn’t opt for your software, there’s still something to gain. You can ask them for feedback and leverage that information to make improvements to your software.
SaaS solutions are quite popular and highly sought after these days. After all, the amount of convenience SaaS solutions provide is something that cannot be ignored. Still, in order to stand out in a crowded market, you’ll need to invest both time and resources into developing a marketing campaign that will help your business grow and develop further.
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