Create Visuals That Generate Sales Leads — Here’s How — 5 Featured Stories

Meg Hogan
Marketing And Growth Hacking
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3 min readAug 8, 2018
Photo by Guilherme Vasconcelos on Unsplash

Fast fashion recently disrupted the fashion industry, forcing many retailers to shorten production processes and drop prices.

The same is true for the marketing world: fast content has taken priority over unique and high-quality content.

The results are the same for both industries: after a short period of time, the item or content falls apart.

And consumers know you’re half-assing it.

The solution is, of course, to invest time, money and energy into crafting usable and relevant products and content.

Several contributors to Mark Growth have seen the light on this topic, and then offered their advice for creating visual content that doesn’t just catch a consumer’s attention while scrolling through a social media newsfeed — it actually drives leads into your sales funnel.

This week’s featured article comes from Mark Armstrong. In Illustrations Vs. Photos For Marketing Campaigns — When Does Each Work Best? Take This Short True/False Quiz, Mark tests your knowledge of visual marketing best practices. Find out what really works when it comes to deciding your marketing visuals.

PS — I’m wrapping up my time as the Mark Growth newsletter writer. Be sure to look out for next week’s newsletter from the Mark Growth’s founder and Editor-in-Chief, Lincoln W Daniel.

Want to write for us? Request to contribute here.

Mark Growth Featured Stories

These Mark Growth contributors outlined a few ideas for creating high-quality visual content.

How to Create Branded Social Media Graphics That Will Make Followers Stop and Engage

If you brand your visual content, awareness of your brand increases each time it’s shared. Payman Taei explains why, and how, to brand your content.

Learn more here.

The Importance of Integrating Visual Marketing into Business Strategy

Avery Phillips explores how a picture really is worth a thousand words for your business.

Find out why you need to include visual marketing in your overall strategy.

25 Instagram Marketing Tools You Need to Customize Your Online Promotions

Instagram has more than 1 billion users. If you’ve been avoiding using it for your business because it seems like hard work, Shane Barker is here to ease your fears.

Get his list of 25 Instagram marketing tools.

Generation Z Knows the Value of Art for your Brand. Do you?

While marketers are still trying to figure out what motivates millennials, there’s a whole new gang of consumers to influence: Gen Z. ArtFlow offers some insights for what makes them tick.

Learn more here.

Why Visual Communication is So Important in Content Marketing

Visual communication is a way using which people can understand things very easily. Ruturaj Kohok explains why that matters for your business’ marketing.

Get more insights about visual communications here.

Mark Growth Author of the Week

Jonathan Greene

Jonathan is a father, writer, podcast host, guest expert and unwitting polymath. He’s also a long-term thinker, zen practitioner and sociable introvert.

You can follow him on Medium here.

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Meg Hogan
Marketing And Growth Hacking

Marketing strategist. Temple alumna. Katz MBA. Currently in pharma.