How To Increase eCommerce Conversion Rate In Weeks?
Every online business owner want to know the magic formula for sales and growth the efforts. Is there one and only proven solution to get the business to the highest level? Probably not, but there are some smart ideas to increase your conversion and boost your sales. Here’s what you can do at first.
Prepare the most relevant strategy for your ecommerce website to start customer acquisition, and enjoy your business growth!
It’s hard to sell something when there are no customers, so focusing on acquiring them should be your priority. It’s probably not going to be easy, but keep in mind that your business will start to grow and you get more profit out of it.
How and where can you find customers? What can you do to make your business recognizable? These are questions you probably ask yourself.
Refresh your website
One of the first thing is to optimize your ecommerce site with your customer’s needs in mind. You have things to sell, so help your customers find the product they need as easily as possible. Pay attention to the product pages, and make them user-friendly — add unique descriptions, hi-res photos (or even product videos), and relevant CTA buttons.
Get the eBook: How To Increase eCommerce Conversion Rate Only In Two Weeks.
Optimizing comes with SEO tactics, which makes your website visible and rank higher than your competitors on Google. Traffic on ecommerce sites is still increasing, but people need more incentives to buy. You need to do effective keyword research to reach the search engine users and increase your online brand visibility, as well as build brand awareness. You can use one of the free tools, such as Google Keyword Planner or Ubersuggest.
Use content marketing
Speaking of SEO, you need to create unique and high quality content with relevant keywords to reach your target audience. Content marketing is one of the most popular and powerful ways to promote your business, and it’s one of the best options for acquiring new customers. It doesn’t matter if you just started up, or have been running an ecommerce business for a few years now.
You can start with a blog for your online store, so it helps you to keep customers up to date, and it is also a place where you can inspire them, and show your products in a creative way. Another good idea is to provide some quick video tips of using your products. There are lots of solutions — try some of them and find out which work best for your business.
But, don’t forget to distribute and promote the content. Either way you don’t reach your target market and it won’t be easy to turn users into customers. Publish your content in social media, or on some community websites, which are relevant to your business. To empower your efforts, use some growth hacking tactics and tools (just google it and test to find the best solutions).
Send follow-ups
Sending emails based on user actions can help you increase sales, but it’s crucial to find a way to reach customers effectively. You can, for example, reduce the shopping cart abandonment rate by sending follow-ups. It’s a great way to encourage visitor who doesn’t complete the process to go back to your site.
Also, let visitors sign up for newsletters on your website — it’s another way to boost conversion on your ecommerce website. When you segment the leads and send them fitted offer, you have more chances to encourage users to buy your products. Email marketing is still one of the best methods to reach visitors and easily convert them into customers.
What about your customer support?
When running an ecommerce store, you need to remember that it’s open for online buyers 24/7, so it’s important to give them opportunities to contact you and get the answers as quickly as possible.
Is the contact info visible on your site? Make it easy for customers to contact you by leaving a contact info on your page, setting up a simple contact form, or installing live chat on your website (people love real-time customer support, especially when there are only few hours left to end a promotion).
You know the basics, so now it’s time to find out more smart ideas and use them to increase your conversion rate.
Wondering how to improve your shopping cart and checkout usability? Or maybe you want to know how to make payment process easy, and why going mobile is important for your business?
Find the answers in the ultimate guide for ecommerce: How To Increase eCommerce Conversion Rate Only In Two Weeks.
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