Engage customers like it’s 2017…

So many companies out there still think that sending emails to prospective customers on a weekly or even daily basis is an effective way to engage their customer’s attention. This may have been the case in 2003, latest 2007, but this is 2017 and now more than ever companies need to be aware of where attention is…And it isn’t in their inboxes!

Social media is the blanket term used to describe the current world we live and communicate in. That being said many people out there think that these platforms are for teens and 20 somethings in order to show the world what they had for breakfast, or a funny drunken video. Although this is what a lot of people do use them for, they are also the most powerful sales and marketing tools on the face of the planet. Not only that, they are a cost effective way to deliver a compelling story to the people you want to hear it.

If you are a small business owner or budding entrepreneur, you are David…Except now, with a fraction of the budget, you can take on Goliath. Now these avenues of prospecting and sales are not going to stay cost effective forever, so now is the time to execute.

Understanding where your customer’s attention is — whether Facebook, Snapchat, Instagram, Twitter, Medium, Musical.ly, Anchor etc. — is vital to success. These platforms should not be merely considered as distribution channels where you deliver the same ‘buy my sh*t’ sales pitch. Content should be cultivated for each of your chosen platforms, and delivered in a manner that will engage your target audience.

“99% of companies don’t market in the year we are actually living in!”

Of the 1.44 billion active monthly users on Facebook, only 36% are under that age of 34… Let that sink in. Now think of the decision makers within your target audience or companies and start marketing effectively.

EXECUTE!!