How Enhancing User Experience Can Become Your Ladder to Online Growth
By improving UI, also known as a user interface, you will also be improving your online growth. You want your website to attract and more importantly keep your visitors. If the website is difficult to navigate or caused the user to have a frustrating experience, they will not return, will give you a bad review and what you are trying to create will now grow which is the opposite of what you are trying to achieve.
Make the Most of Your Interface
There is a number of ways to make the most of your user interface. You can improve your mobile app’s user interface so that it is more appealing and user-friendly. You want it to be easy to navigate and to in some way make the experience of the user pleasant or helpful. You can achieve this with a seamless experience across devices and screens, with strong branding, and with cohesive visual elements. Users also love quick load times.
Stand Out From the Crowd
By using a unique app icon, your app will stand out from all the others. Google and Facebook use an icon that is instantly recognized, and it is one of many pages and screens including marketing collateral. You want your brand to stand out so much that it is instantly recognized and so that people will be drawn to it.
When you are designing your app logo, you should add your brand name’s initials on the icon or use the company’s logo since it is probably already established enough to some degree. Keep it simple and make it your own.
Keep Interaction Fun
It’s also important to create an app with a great interaction design. In this day and age, people simply do not have the time or attention span to read long tutorials on how to use an app to make it easy to navigate in order to keep the attention of the visitors. You don’t want to lose traffic simply because your app is far too complicated and time-consuming to use.
The Magic Formula
A good app will implement three important aspects. It should have a goal-driven design, be easy to use, and allow users and encourage them to leave feedback. If it is a goal-driven design it will be easy to purchase, and something that offers something to the user. It should be easy to navigate, and feedback is very important so that you can get an idea of what is working and what needs to be improved. Feedback can be in the form of sounds, visual cues, and prompts which act as a personal guide to the user.
Don’t Overdo It
It is very possible to do too much, and you should keep it clean and engaging. Don’t overdo it with text and lengthy content. Pictures and icons are a great way to break up long paragraphs and are also visually stimulating. Try to get personalized and one-of-a-kind pictures rather than stock pictures. Every opportunity that you have to make your website your own is an opportunity to make it stand out. Take advantage of that.
Mobile apps tend to get lengthy and overdone so keep them simple and get rid of anything that does not add to the app. You want to steer clear of too much clutter and include just enough to keep it interesting and useful to the visitor.
Easy Navigation is a Must
A finger-friendly design is a must for a mobile application because if it is too difficult to navigate, you will lose visitors and quickly. Your app should be compatible with different devices such as tablets, smartphones, and laptops as well as screen sizes. This will require more work, but it is well worth it since you will retain more of your target audience.
Make it Visually Appealing
Get comfortable with your visual factor. You should incorporate many different elements such as colours and fonts. You should focus on readability over esthetics but keep it simple. Use a font size that is easy-to-read such as over 12pt.
There are many tricks you can use such as fade out the colour on screens to soften transitions and highlighting that will draw the attention of the reader to a certain area of the page. Making it so that a button changes colour after it is clicked will also add to the user experience and give the reader a sense of accomplishment.
All of these little details may seem trivial, but they all add that little bit extra and are what sets your website and app apart from all the other guys. Popular icons are another way that will add to the user experience.
Get Professional Help
There are companies that offer a single repository of user experiences, and just one API will allow tech teams to decouple product experiences that originated from code dependencies. This allows business owners to have website personalization, measure impact without code or releases and to roll them over to complex user cohorts.
In a world that is very saturated with technology, apps, and websites, website personalization is extremely important and is what will give you an edge in a highly competitive industry. Take the time to get the details right and gain experience as you build your own website or app that will enhance the experience of your readers.
Mobile usage is growing and is a very integrated part of the life of most. It is the new base for marketing, and if you have a responsive design on your website it will not only stand out, but it will be geared for great success. It needs to be optimized for the user, and that is not as hard to do as you may think. The first step is to be aware of its importance, and you’ll be on your way to a great website.
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