Improve Customer Insights With These 5 Google Analytics Integrations

Google Analytics is the undisputed market leader when it comes to analytics insights for business. It is estimated that Google Analytics is present on over 50 million websites. That’s 1000% wider coverage than the world’s second favorite, Yandex Metrics. Smart marketers and salespeople are using Google Analytics add-ons everyday to improve their insights and find actionable steps with their data.

Google lists its technology partners here, but it’s not the easiest place in the world to find in a Google search (funnily enough). Therefore, we’ve surfaced five beneficial Google Analytics integrations to take your analytics to the next level and milk the business benefits without the need for lots of research and legwork.

CallRail — Enables you to track which marketing campaigns result in which prospects calling you

What does CallRail do?

CallRail is a self-service app that enables marketers to track calls from online and offline marketing campaigns, view which campaigns are driving the most conversions, and record calls for lead qualification. Their call tracking software can reveal what exactly is driving phone call conversions, which is massive for showing ROI on marketing and advertising campaigns. Their app also uses voice intelligence technology to automatically analyze the content of a call to determine if it’s a lead or not in real time.

How does it work?

CallRail has a free 14-day trial and, to get started, you just copy and paste one line of JavaScript on any webpage with a phone number. Sounds technical, but it’s very simple. CallRail works by displaying a campaign-specific tracking phone number to each visitor on your website. Website visitors dial the number, CallRail forwards the call, and you answer your main phone like you usually do. As a result of all this you get a much better and more accurate overview of online and offline marketing campaigns, and find out what’s leading to new business opportunities.

Leadfeeder — Uncovers the website visitors who don’t fill in contact forms so you can sell to them

What does Leadfeeder do?

There are many potential customers browsing your website but the vast majority leave without giving their contact info. Typically for B2B companies it’s around 98%. Leadfeeder is a simple web app with a free 30-day trial, and it connects to Google Analytics to show you these missed leads; all in a couple of clicks. Leadfeeder also connects to CRMs like Pipedrive and Salesforce so salespeople get new web leads straight to their pipelines.

How does it work?

Leadfeeder is all about providing sales leads from Google Analytics. Most salespeople aren’t using Google Analytics and Google Analytics isn’t designed for easy B2B lead generation, but one thing’s for sure: salespeople are forever in search of good leads. If B2B organizations are not capitalizing on interesting companies visiting their website then sales teams are missing out.

Content marketing is all about driving traffic to your website but the vast majority doesn’t convert, which leaves marketing people with the headache of finding leads elsewhere and sales people sending cold emails to companies that have never heard of them. Leadfeeder notes on their website that companies that have heard are you are about 400% more likely to become customers. The great thing about Leadfeeder is that you can be 100% non-technical and are still able to sign up and benefit.

Live Site Search Visualisation — A dashboard visualizing live search activity on your site

What does Live Site Search Visualisation do?

This dashboard allows you to visualize user search activity on your site using colorful tiles. Search data is pulled from your site using the Real Time Reporting API, which allows the data to be available as people are performing searches on your website. By visualizing the searches, you can track what people are looking for on your website. It’s a dream for content marketers because it can flag any gaps in your content.

How does it work?

It’s free, so simple and there’s absolutely no need for any technical knowledge to get started. Imagine these bright colors flashing up on your office widescreen giving your content writers and customer champions ideas for how to be better converting website visitors and serving existing customers throughout the day. It’s just a simple few clicks to get started and you’ll see up to 25 searches on colorful tiles at once. You can even see Google searches.

Wordsmith for Marketing — Wow your clients with awesome reports without all the work

What does Wordsmith for Marketing do?

Wordsmith for Marketing automatically creates sophisticated, white-labeled client reports for marketing companies. They reckon that on average this saves four hours per report which over a month can amount to a saving of $12,000 for a typical agency. By proving an agency’s ROI in no-nonsense English, their hope is that it gives the feeling of getting a personalized report directly from a human analyst.

How does it work?

It takes five minutes to set up Wordsmith for Marketing and it’s as simple as giving them access to your Google Analytics data. At that point you also add your branding, like logo and colors, so when reports are generated for you automatically, they look unique. From this point on, a lot of time is saved. They pull data from Google Analytics and AdWords and break down how each channel drives conversions. This comes in the form of detailed written notes, tables, and charts; stuff that — according to the agency’s reviews — even “sophisticated clients love.”

The good news from a time-saving perspective is that reports can be scheduled and automatically sent to clients every week, month, quarter, or time period of your choosing, and reports can cover all of an agency’s efforts, including SEO, advertising, social media, and content marketing. On top of this, marketing agencies can review the entire report before it goes out: edit every word, add charts and tables, and add a custom conclusion.

AdStage — Build, schedule and customize your Google Analytics reports

What does AdStage do?

AdStage is a self-serve, cross-network, online advertising platform with full management and analytics for campaigns across search, social, and mobile ad networks like Google AdWords, Bing, Facebook, Instagram, LinkedIn, and Twitter Ads.

“The Google Analytics integration in AdStage is a huge step toward our grand vision of consolidation for the online advertiser, as we bring the variety of workflow solutions into a single platform,” said Jain. “We’re helping advertisers create, track, and measure campaign performance with a simple self-­serve interface through direct and external data integrations, furthering the idea of an open platform.”

How does it work?

The Google Analytics integration allows users to build, customize and schedule report from within AdStage. The integration will continue to develop to offer a more capabilities for measuring revenue and attribution performance across channels — Google AdWords, Bing Ads, Facebook, Instagram, LinkedIn, and Twitter — along with support for auto-tagging, custom columns and other features.

Once you perfect your template, schedule it as a recurring report through email. Add your team members or clients with ease. Send reports daily, weekly, or monthly with simple scheduling options.

Conclusion

Are you using Google Analytics integrations? What are some of your favorite add-ons and tools? Let me know in the comments or reach out on Twitter JD Prater.