Introducing The SaaS Email Marketing Masterclass ✉️
Last summer, we started publishing email marketing teardowns as a way to drive traffic to our product (Highlights). We did teardowns for Hotjar, Trello, MailChimp, Zapier, Product Hunt, Drift, and many others.
Each time we published, the same thing would happen: Dozens of people would reach out, asking for more info on such and such tactic, or email marketing strategy.
We tried to answer a lot of those questions through the posts we wrote but… at some point, it just felt like there was more ground to cover than we could write posts. 😬
So, I spent a lot of time collecting questions, and coming up with good answers to those questions.
This work turned into The SaaS Email Marketing Masterclass, officially launching today.
The training was designed to help entrepreneurs, marketers, and product teams learn how to build and grow a SaaS email program, from scratch.
It includes content on…
- How to find the 20% of emails that will drive 80% of results
- How to create effective emails when you’re not a copywriter
- How to find what to say to get users to engage/act/buy
- How to quickly test new ideas
- How to automate & scale success
- How to grow opens, clicks, & conversions, consistently
It’s everything I would have loved to know about email before I got started at LANDR, where I built a full customer lifecycle communication program.
You can check it out today. 🔥
