Linkedin Live Video- 5 Ways to Engage Customers
Linkedin recently announced that they are launching a live video streaming service in the US, with other countries being added shortly. According to Linkedin, video is the fastest growing content format on its platform and ´the one most likely to get people talking´. It is therefore a natural expansion of its offering to its 600 million global users.
As the premier platform for business people worldwide, live video on Linkedin has enormous potential for brands and individuals.
Here are 5 ways you should be using Linkedin Live Video to promote your business:
- Conferences and Events: If you are hosting an offline event, you can stream it via Linkedin Live to engage people who are unable attend. This is can give you a global audience for your event.
- Explainer Videos: One of the top 5 reasons people visit YouTube is to watch instructional, ´How to´videos. There is every reason to think they will be just as popular on Linkedin Live. Give your audience content that will have value to them.
- Product Promotion: You can create high levels of engagement for your upcoming product release. Show your followers a novel way to use your product/ service that they may not be aware of. Alternatively, give users useful content that relates to your product without hard selling it. Offer special deals exclusively on Linkedin Live, this is a great way to get regular return visitors and turn them into future sales.
- Q & A: This is a really quick and easy way to directly connect with clients and potential clients. You can ask your followers in advance to comment with the questions they are interested in. So that you can answer these questions when going Live. This is a simple and very effective way to get feedback and generate useful content.
- Start your own TV Show: Most new smartphone models now film in 4k, a very basic set up including better microphone, a stand for filming etc will cost you less than US$100. You are then ready to broadcast live. If your content is entertaining, interesting and/ or useful it doesn’t matter what it costs. Ask your audience for ideas and suggestions for future videos. You will increase engagement on your videos and get ideas for future content.
Live Video on Linkedin has huge potential for valuable customer engagement from followers. Combine this with the simplicity and low cost of producing live video and the benefits for businesses and professionals are potentially a game changer.
About the author: Paul Henderson has developed content strategies for companies like Bloomberg and Microsoft. He produces and markets [social travel videos…] that had over 2 million- mainly organic- engagements in 2018.
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