Market Research with Lindsay Tabas
The Tyrannosaurus Rex Marketing Podcast Program Episode 004
If you’re wondering why no one is buying what you’re selling, this is the podcast for you! In this episode, I’m joined by market research expert and UX designer Lindsay Tabas.
There’s so much good information in this podcast it’ll make your head explode.
But the good news is this: when you finish mopping up your head, put your skull back together like some sort of disgusting jigsaw puzzle, and scoop your brains into that glued together mess, you’re going to have a much better understanding of how to go about creating products that people will actually want to buy.
Lindsay isn’t just going to send you off to split test landing pages for nonexistent products with Facebook Ads like some kind of a nincompoop. She’s going to tell you how to get real people with real problems to help you build your product without even knowing it. (Then you can go split test landing pages.)
Yea.
So get your mop. Get your headphones. Sit down for a half hour and get ready to start scooping up your brains.
Some of the ground we cover…
- 1:50 Lindsay’s background
- 4:52 Why most startups fail
- 5:11 How to lower the risk of starting a new business
- 5:54 When should you start the market research process?
- 7:13 Where should you start?
- 9:48 “Marinating in the problem”
- 11:04 How Lindsay gets strangers to help her with market research
- 14:00 Anecdotes, coincidences, and themes
- 14:32 Don’t talk, listen
- 16:32 What’s wrong with split testing landing pages and taglines
- 17:25 What 95% of marketers get wrong
Connect with Lindsay
Previous Episodes
- Facebook Ad Lead Generation with Logan Mayville
- Lead Generation 101 with Max Caldwell
- Branding with Christine Gritmon
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