Mobile App Predictions for 2020

Amit Thakur
Marketing And Growth Hacking
4 min readJan 31, 2019

Mobile Apps are the major reason why smartphones are persisting. It has become such an indispensable part of our routine that it rules almost every activity that we perform in our daily lives.
Mobile Apps keep modifying each and every year. There are a variety of gadgets available in the current market. There are almost 24 billion mobile devices working worldwide right now.

Major Mobile Technologies will be in 2020

Other than the internet of Things and artificial intelligence, augmented Reality goes to be pushed ahead by tech giants like Apple and Google. AR is going to influence mobile interface heavily. Then comes Machine Learning. It knows what we want, thanks to the data collected by the programmes about our actions and the conclusion of that collection. There area unit a variety of chat-bots that have started using Machine Learning.

What’s Going to be New in 2020 for Mobile application?

Different Analytics and research done by companies predict that there will not be anything really new in 2020, but we expect some up-gradation in the technologies that we are currently using in 2020.

Some Major Trends to Look Out For in 2020

  • Mobile Commerce — Selling products on mobile devices is a growing trend. This trend aims at growing the mobile payment systems and maximizing them in such a way that all the transactions in the future are done online, without any hard cash or cards.
  • Instant Apps — Instant apps are set to change the way we experience mobile apps. Cloud technology will be made a part of this in order to allow to use mobile apps without and downloading and making our phones lighter and leaving more space. This can help us in using our mobile device space for other things. Making use of Instant apps will transform the whole mobile experience and will make it easier for not just the users but also developers.
  • Service Apps — Service apps like the ones for cabs, beauty services, cleaning etc are growing a lot and are all around us. Imagine making an appointment on one of these apps. Even though we have already been doing with apps like Uber, this is said to grow even more in the future. Geolocating systems play an important part in this. The quality of service apps have also improved largely. They not only focus on providing services but satisfying a major need of the customers with great efficiency.
  • IoT — Internet of Things is said to take a leap in the next year and will show major growth. Smart homeware will be largely influenced by IoT technology. The main aim here will be to make household systems work automatically and efficiently. You set standards on the app and the functions are performed accordingly. IoT has not been used efficiently. It is still in the initial stages and has a lot of potential to grow and be used in ways that can be radical for improvements worldwide.
  • Security — There is very little trust among smartphone users. Do we really believe that all our data on our mobile apps are safe? Mobile app developers need to work heavily on security. This year a lot of major apps have suffered this problem and this needs a strong solution. Keeping our mobile apps and our personal information on them is extremely important. Strict security measure for mobiles phones must be laid out and taken care of.

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Amit Thakur
Marketing And Growth Hacking

Created and conducted successful Data-driven Digital Marketing Campaigns | Computer Engineer | B2B Digital Marketer | Mobile App Marketing @Oxfam India