OptinMonster Alternatives: 6 Lead Generation Tools for Your Website

Published in

Marketing And Growth Hacking

9 min readSep 26, 2018

OptinMonster is a popular tool for email list building with some impressive features. But it also comes with a hefty price tag. So if you are looking for a lead generation app with a similar feature list that won’t break the bank, this article on OptinMonster alternatives is for you.

We’ll take a close look at 6 different solutions and by the end of reading, you will be able to make an informed decision as to which lead generation tool might work for your website.

Let’s get started.

GetSiteControl

GetSiteControl is a freemium solution providing a selection of widgets for your website, enabling you to collect leads and connect with your audience. Here is what you get in its free version:

● Subscribe — The Subscribe widget will enable you to add a customizable opt-in form to your WordPress website. You can quickly and easily create attractive and optimized pop-ups, floating bars, or buttons, to help increase subscriptions to your mailing list.

● Promo — The Promo widget from GetSiteControl helps you notify your audience of any promotions or sales that you are running, drive traffic to landing pages, or even put a cookie policy banner.

● Chat — GetSiteControl Live Chat widget allows you to talk to potential customers and clients in real-time, helping to immediately clear up any questions or worries they may have about your products or services, collect leads, and ensure conversions.

GetSiteControl also provides a number of further widgets including a Contact Form widget, Survey widget, Social Media Follow Buttons widget, and more. All widgets are mobile responsive, and you can track metrics in real-time.

GetSiteControl: Premium Plans

GetSiteControl provides two premium plans — Plus and Pro. Both of these plans allow you to access a range of advanced lead generation features. These include…

● Integrations — Over 25+ email marketing providers, Google Analytics, and Zapier.

● Exit Intent Pop-ups — Prevent website abandonment by displaying pop-ups right before your visitors close the page.

● Targeting — Target and display widgets to visitors based on country, device, traffic source, and whether they are new or returning visitors.

● Start Triggers — Control the behavior of widgets in a variety of ways. You can choose to start and stop widgets based on scrolling, display a widget after a set time period, or show widgets on certain dates or days.

● A/B Testing — Split test up to 5 variations of a widget and track the results. This will give you an insight into which copy/design your audience best responds to.

The premium version of GetSiteControl provides extensive features, making it a powerful lead generation product. And with the $19/mo price tag, this is a solution that is well worth considering.

Sumo

Another impressive lead generation tool, that easily makes this list of OptinMonster alternatives, is Sumo. This well-known solution provides a number of tools that will enable you to collect leads and grow your follower numbers.

Let’s take a look at what Sumo offers.

● List Builder — Create eye-catching pop-up opt-in forms to increase newsletter subscriptions.

● Welcome Mat — Display a fullscreen opt-in form, displaying a call-to-action and even a background video.

● Smart Bar — Add a bottom or a top bar sharing news and encouraging lead conversions.

● Share Buttons — You can choose to add social share buttons to the left side of your website, or at the start or end of an article.

Sumo provides plugins, apps and integrations for WordPress, Shopify, BigCommerce, Google Tag Manager, and Magento. Sumo is free in its basic configuration for up to 200 subscribers. To access all of the features provided with each tool you will need to upgrade to a premium plan.

Sumo: Premium Plans

Sumo provides a range of premium plans, catering for professional individuals, small businesses, eCommerce stores, and larger teams and companies. The features provided at premium level differ greatly depending on your needs and the plan you opt for.

That said, here is a selection of premium features that are on offer:

● Email Integration

● Sumo Support

● Browser Push Notifications

● Pro Design Tools

● A/B Testing

Sumo is an easy to use and feature-rich tool, whether you opt for the free version or a premium plan. The advantage of opting for a pro plan is that each plan is tailored to a specific need and user type (ie — blogger, small business, or eCommerce store). This means that the plan you select will contain advanced features that are particularly relevant to your website’s niche. Sumo’s cheapest plan starts at $24/mo and caters for up to 750 subscribers.

Bloom

Bloom is an effective email-opt in and lead generation tool created by Elegant Themes. This solution provides truly beautiful opt-in forms that will help you turn your website visitors into loyal followers and customers. Bloom has over 100 opt-in form templates to choose from, which can all be completely customized using this solution’s extensive design settings.

Other features include integrations with 16 of the most popular marketing systems, split testing, and in-depth conversion reporting. Bloom also provides six different pop-up display types.

● Automatic Opt-in Pop-up — Pop-ups can be triggered when a user reaches the bottom of a page, after a comment or purchase, or after a set time delay.

● Automatic Opt-in Fly-ins — Grab users attention with a well-timed fly-in pop-up.

● In-Line Opt-in Forms — Place forms within your content using a simple shortcode.

● Below Content Opt-in Forms — Ensure your readers’ experience isn’t upset by placing opt-in forms at the bottom of blog posts.

● Widget Area Opt-in Forms — Add opt-in forms to sidebars and other widget areas.

● Require Opt-in to Unlock Content — Encourage users to subscribe to your mailing list so they can view your premium content.

Bloom is included in the Elegant Themes’ package, which you can purchase for a yearly fee of $89. This includes all the Elegant Themes’ plugins and themes, access to premium support, and more.

OptiMonk

OptiMonk is another powerful lead generation tool that more than deserves a place in this OptinMonster alternatives list. This solution contains extensive features, including a drag-and-drop editor, professional templates, email and eCommerce integration, numerous targeting options, exit intent technology, and much more.

Let’s take a look at a few of the different campaigns you can run with OptiMonk.

● Optin-Form Pop-ups — Grow your mailing list with beautiful user-friendly opt-in form pop-ups.

● Social Media Pop-ups — Leverage the power of social media with OptiMonk social media pop-ups. Encourage your audience to either follow you on social media, or share your content with their friends and family.

● After Purchase Pop-ups — Create returning customers and increase profits by offering a discount to buyers, via a pop-up, once they complete a purchase.

● Video Pop-ups — Grab the attention of your visitors by using video pop-ups. Simply pull in any video from YouTube and play it via a pop-up on your site to help engage your audience.

● Product Recommendation Pop-ups — Boost your revenue by automatically displaying personalized pop-ups recommending products relevant to those that your visitors are browsing.

Alongside a range of further pop-ups that OptiMonk offers, you can also create your own custom pop-up, add opt-in forms to widget areas, or display a sticky notification bar. As you can see, OptiMonk has much to offer, and if you are looking for an advanced tool, checking out this solution is a must.

OptiMonk Pricing

This premium solution provides a range of features and functionalities that are available on every plan. You will only need to upgrade your OptiMonk plan as the number of visitors you receive grows. This makes it a great option for those just starting out, as well as large businesses and companies. OptiMonk’s basic Bronze plan starts at $29 a month, and is ideal for any website that receives less than 5,000 monthly unique visitors.

Leadpages

Leadpages is a multi-layered tool, enabling you to connect with your audience and generate leads through your website, landing pages, social media, and more. Leadpages offers three premium plans, so let’s have a look at some of the features offered:

● Unlimited Pop-up Forms — Design and display pop-up forms on your WordPress website.

● 160+ Customizable Landing Page Templates — Enjoy unlimited publishing for lead pages, squeeze pages, splash pages, and thank you pages.

● Drag-and-Drop Editor — Easily design your forms and landing pages with this user-friendly editor.

● Integration with 40+ Tools and Platforms — Connect with your favorite marketing apps and email automation tools.

● Email, Chat and Phone Support — Dedicated specialists are there to help every step of the way.

As with all of the premium OptinMonster alternatives mentioned in this article, the plans that are offered by Leadpages incorporate a range of impressive advanced features that will ensure an increase in lead generation. The budget plan provided by Leadpages starts at $25 a month, but in stark contrast to OptinMonster, this caters for an unlimited amount of traffic and leads.

Thrive Leads

Thrive Leads is another premium solution that will enable you to quickly and efficiently build a mailing list. It provides a user-friendly drag-and-drop editor alongside a wide assortment of highly customizable templates. Therefore, you can quickly and easily design and add conversion-boosting opt-in forms to your WordPress website that match your branding.

Thrive Leads also allows you to display pop-ups and forms to specific audience groups, using its advanced targeting technology. You can choose when and how your forms appear with time-based or interaction based triggers. And Thrive Leads’ detailed reports will enable you to learn which are your best performing opt-in forms, which pages and posts your leads are coming from, and more.

Thrive Leads boasts it is an ‘all-in-one list building solution’ that will enable you to build ‘every type of opt-in form’. So let’s take a look at just some of the opt-in form types this tool provides:

● ThriveBox — Display an unblockable overlay in the form of a lightbox pop-up to ensure your form engages with your audience.

● Sticky Ribbon — Add a notification bar to the top of your page, which will remain sticky as your viewers scroll down the page.

● In-Line Form — Insert an opt-in form anywhere within your content using a simple shortcode.

● Slide-In — An un-intrusive pop-up, yet still just as effective, add a slide-in form to the bottom of a user’s screen.

● Content Lock — A great opt-in incentive, allow visitors to access your content once they have signed up to your email list.

Evidently, Thrive Leads has much to offer and is a particularly slick and professional solution. Add to this the one off price tag of just $67 for one license, and you will see how Thrive Leads is a top contender in this collection of OptinMonster alternatives.

Start collecting more email subscribers today

Email marketing has proven to have the highest ROI in comparison with other channels, and not making the most out of it means leaving money on the table. Especially given the wide choice of lead generation tools available for any budget.

Now, which one do you use on your website and how does it work for you? Share your thoughts in the comments below.