The BEST Recurring Revenue Business Model for Writers and Content Creators

“You cannot have influence (or credibility) where trust has not been established; and the only way to obtain influence and trust is through connection, which requires energy.” — Dr. John Maxwell

William Ballard, MBA
Marketing And Growth Hacking
7 min readNov 2, 2024

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Did you know the average American buys a home once every 13 years? Plus, did you know homeowners who use a professional house cleaning service usually get their homes cleaned once every 2–4 weeks or 12–26 times per year?

That means homeowners do business with housecleaning service providers anywhere from 156 to 338 times within a 1-year timeframe, compared to a one-time event every 13 years with a real estate agent.

Now, let me ask you this: Would you rather be a real estate agent with a single transaction business model or run a housecleaning company with a recurring revenue business model?

Yes, being a real estate agent and selling one home is a high-ticket single transaction, but before you say no to the housecleaning example, let’s look at the estimated revenue for each …

Real estate agents typically get a 6% commission on every home they sell. For instance, when selling a $400,000 home, that…

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William Ballard, MBA
William Ballard, MBA

Written by William Ballard, MBA

Business coach, marketing consultant, and creative entrepreneur. I help writers get their work noticed and get paid what they are worth: https://bit.ly/3M9ztvm

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