5 Reasons Why Your Business Needs Video Marketing
The majority of content viewed online in 2018, will be video!
Here are 5 key insights and statistics that make a compelling case that the a video marketing strategy should be the core factor in your content marketing plans.
73% of All Internet Traffic in 2016 was Video.
According to Cisco it will be 82% of internet traffic by 2021.
82% of Twitter Users Watch Video.
Twitter says that video is the fastest-growing type of content on their platform. It is, also, the most shared type of content on the platform. A video post is 6 times more likely to be Retweeted than a photo and 3 times more likely than a GIF.
Over 100M Hours of Video are Watched on Facebook Every Day.
In Q1 2017, video impressions on Facebook rose by 32%.
Over 1 Billion Hours of Video are Watched on YouTube Every Day.
In the US, on mobile alone, more 18- to 49-year-olds watch YouTube during prime time than they watch all of the top 10 prime-time shows combined.
Video is the Most Engaging Format on Facebook.
An independent analysis of more than 100 million Facebook videos showed that the average video post on Facebook in April 2017 reached 12.05% of the total page audience, photos reached 11.63% and links had 7.81%. Videos also had the highest levels of engagement of any content format.
About: Paul Henderson is a content strategist and social video marketer with over 1 million engagements on social media videos in 2017.
You can view more articles about video marketing on [his blog….]
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