Top 3 Secret Tools You Can Use Today To Grow Your SmallBiz

The Quickest & Easiest Way To Improve Your Email Marketing Campaigns Results

Published in

Marketing And Growth Hacking

6 min readSep 8, 2018

“man writing on whiteboard” by Tammy Duggan-Herd on Unsplash

Copywriting is an art and making people take action with your written words is a skill that will benefit you in the long run. That being said let’s look at 3 free tools that could help you cut your ad spend, improve your landing page conversion and your email click-through rate. I know this is a bold statement and if you don’t believe that is possible I invite you to read the rest of this article.

The man who stops advertising to save money is like the man who stops the clock to save time. — Thomas Jefferson

What we are going to learn today:

1. How to research ads in your industry and improve your copywriting skills

2. How to build a better landing page by discovering what others are doing

3. How to take a closer look at what other marketers are doing

Let’s start with the beginning.

1. Spying on your competition ads and emails

In order to achieve this, we are going to use a website called http://swiped.co/. Here is what the guys behind swipe say on their about page:

Swiped.co is the go-to resource for marketers, copywriters & savvy business minds who want profitable inspiration for their next big promotion or marketing campaign. We break down the psychology & strategy behind great marketing & copyrighting examples so you understand what the secret sauce is that ‘s making people buy.

How is that for an About Us page description. At the first glance, you would say that they over-promise, but I assure you the opposite is true. They under-promise and over-deliver. On this website you can select from over 80 niches and today, they have over 400 case studies on their website. That might not sound as much but they gathered examples from people like Jay Abraham, David Ogilvy, Ryan Deiss, Frank Kern, Eben Pagan, Russell Brunson, John Assaraf and many more.

The best thing about this website is not the fact that they gathered all these materials in one place, the best thing is the description that comes with them. They analyze them and provides useful information that will make you a better copywriter. If you are a busy guy read one study per day and in one year you are going to be able to write better copy or better yet, give you marketing department the task to study 2–3 per day and your profits are going to skyrocket.

For example in the photo above, Tai Lopez has created two different ads on Facebook, one for men and one for women. As you can see in the first of the add, he is creating a vivid scene where the reader can step in a use his imagination. He also uses an image that builds emotion and encourages the viewer to take a closer look. In the call to action, he calls out “ambitious” women and men. Who doesn’t want to be ambitious? This formula makes someone say, “Hey, I’m ambitious, I want to learn more…” Tai also used the word “climb” for women and “conquer” for men. The word conquer is more dominant and men respond better to these kinds of words. The Call To Action is congruent with the rest of the message… In order to say Read More, Buy Now or something else they chose Learn More, that gives the visitor the feeling that there is something important on the other side that must be learned.

In our factory, we make lipstick. In our advertising, we sell hope. — Peter Nivio Zarlenga

This example is just one of the 400 examples and by now you see how this can be a super ninja sword in your marketing arsenal. Go on their website browse around and if you like subscribe to their list. It will help them grow and get us more great cases like the one above.

2. Now let’s focus on landing pages

The next site I want you to use is https://www.landingfolio.com/. On this website, you can find landing pages in 62 categories and see if something here can help you make your website better.

The website is still young and they don’t have a lot of pages yet (only 470 landing pages designs), but with time they will grow and it will become a place to go to see what is happening in your industry or what your competitors are doing. As I am writing this article they don’t have any description on each landing page, but with time maybe they will migrate to adding some explanation on each design that will help you understand why the design is a certain way.

“drone flying in sky” by Jason Blackeye on Unsplash

3. How to spy on email marketing campaigns

For this part you can do two ways of doing things, one, you could set a new email address and sign up on all your competitor’s email database and look there for what they send out, or two, you could use https://www.emaildrips.com that allows you to find all their emails in one spot.

Email drip is the word first gallery with the best email drip campaign examples from the experts in your industry. Get inspired by examples of email sequences like webinars, product launches, free trials, onboarding live events and more!

This is what you can see on their homepage. The thing I like most about EmailDrips is the fact that they categorized the emails very good so you can always find something good.

The categories are:

Free Trail Emails,
Onboarding Emails,
Webinar Email Examples,
Product Launches Emails,
Cart Abandonment Emails,
Welcome Emails,
Lead Magnet Emails,
Live Event Emails,
Virtual Summit Emails,
Tripwire Emails,
Upsell Emails,
Sales Follow Up Emails,
Flash Sale Emails.

Right now they have only 100 email sequences on the website, but with time they will also grow and be a good resource for you to visit when you don’t know what to write to your subscribers.

Start using these websites today and improve your email marketing campaigns.

In the end, all business operations can be reduced to three words: people, product, and profits. Lee Iacocca

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