Top 5 SEO Trends You Should Take Into Consideration Before It’s Too Late
This world is fast. Changes occur sharply and sometimes even unexpectedly. Of course, this applies to SEO as well. In order to always be aware of the latest trends and not to spend too much time constantly reading about all the updates, there exist such materials.
1. Accelerated mobile pages (AMP)
That exact feeling when the website page is opening fully in less than a second while you’re googling from the smartphone. A sheer pleasure. Launching AMP made the life of those 80% who regularly use Google with the phone even more wonderful.
Google has never hidden its love to mobile-friendliness and encourages everyone to optimize their websites. Also, this year Google launches the mobile-first index. Which means that AMP pages will always get the first places in SERP.
Not to overload this material with lengthy explanations, I’ll better suggest you reading the perfect Search Engine Land’s stuff on how to get started with AMP.
2. Artificial Intelligence (AI)
Today everyone has already heard about RankBrain — self-learning system with artificial intelligence, approved by Google in 2015. RankBrain analyzes the relevance of the page for certain keywords, even if its content doesn’t contain them. The development of artificial intelligence makes the search engines smarter and more humane. Your search results depend on your location, search history, favorite sites, and other users behavior. Moreover, ranking factors can vary from query to query, because the algorithm decides on which criteria to determine the relevance of the pages in each particular case.
With AI, the search engine is better and better understanding the content of pics and videos, relevance and usefulness of the articles are becoming even more crucial, and finally, backlinks from inappropriate websites are getting to look suspicious as never before.
3. Schema.org
If you don’t know what schema.org is, then it’s time to get to know each other. Schema.org is a semantic markup data dictionary supported by all major search engines. Its goal is to help the search engine robots better understand the content of the page and, thereby, improve the search results. In other words, it’s a code you can add to your website to help the search engines to give users the most relevant results.
This form of optimization is one of the most powerful, but at the same time, the least affordable SEO techniques, which are available today. That’s because adding such code requires knowing at least the basics of coding. Unless you know it, you have to attract a specialist.
4. Voice Search
Siri and Google Now also made a lot of changes in user experience. According to ComScore, by 2020, 50% of all searches will be voice searches. Voice queries are less predictable which means it’ll be harder to optimize your content for certain keywords. Search Questions by Serpstat aims to facilitate this work. This feature allows seeing users queries exactly in the form they enter it to the search bar.
5. HTTPS
HTTPS is a special protocol aimed to protect the confidentiality of data transmitted between the website and a user’s computer. The fact is that the data on the ordinary HTTP pages are not protected at all, and any services through which they pass can easily get it. HTTPS protocol encrypts all the transmitted traffic, which makes impossible for unauthorized persons to get the private data. From 2017, Chrome even started to mark insecure websites.
And of course, safe websites always rank higher in SERP.
If you still didn’t transfer your website from HTTP to HTTPS, the only possible reason may be your half-a-year-long deep sleep.
