Video Marketing in Travel - 10 Key Insights
In offices, fields, and factories around the world, millions of people are dreaming of their vacation. And when they are in these ‘dreaming moments’ they turn to their desktop, tablet or smartphone, and they watch videos.
64% of people who are thinking about taking a trip watch travel-related videos.
60% of travelers who view social video use it to narrow down their activity, brand or destination choices.
Travel Vlogs are the Most Popular Type of Travel Videos Watched on YouTube.
100 million monthly unique visits to YouTube are travelers and YouTubers Are the Key New Influencers in Travel.
45% of Travelers Booked Immediately After Watching a Travel Activity Video.
62% of leisure travelers say that they want to see a video before making a final travel booking decision.
Travelers are Increasingly Turning to YouTube for the Sole Purpose of Discovery.
Expedia saw a 27% increase in referral traffic from YouTube. Skyscanner has had a 59% increase in referral traffic from Youtube year-on-year.
Over 66% of Watch Time for Top Travel Videos is on Mobile.
Viewing time on mobile devices has grown by more than 65% year over year.
About the author: Paul Henderson has developed profitable online travel businesses from Central America to the British Isles. He produces and markets [social travel videos…] that have received more than 1 million engagements in 2017.
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