Where to Learn Influencer Marketing?
For many businesses, influencer marketing is still a land they’ve never set foot on. Making the first step is not always easy. That’s why we decided to share the best resources to learn influencer marketing online.
In this blog post, you will find 9 great resources that will guide you all the way from finding influencers to measuring the impact of influencer campaigns.
The resources are divided into online video courses and written guides. Following one or more resource will help you get started with influencer marketing, explore its opportunities, and leverage the power of influencers to build a stronger presence online.
Influencer Marketing Online Courses
1. Lynda: Influencer Marketing Fundamentals
Instructor: Geno Prussakov
Geno Prussakov is an influencer marketing expert and his course on Lynda, the Linkedin owned online education platform, is a popular influencer marketing 101. Prussakov’s course walks the students from identifying different types of influencers, recommended tools for influencer identification, reaching out to influencers and finally measuring the effectiveness of influencer marketing.
2. Zoe Linda: Influencer Marketing Masterclass
Instructor: Zoe Linda
Zoe’s comprehensive course includes 6 modules, from intro to influencers, how to come up with the best collaborating with influencers idea, finding influencers, reaching out, managing influencers and post-campaign tips.
Zoe shares with her students download guides and useful files for the ongoing influencer marketing management. One interesting thing with Zoe’s course is the part where she dedicates a bonus section to learn more about the “other side” — the influencers themselves. With the interviews with influencers, you will get to learn more about how they see their part in the influencer marketing game.
3. Social Creators: How to Become an Influencer
Instructor: Kyle Pearce
Pearce’s course is a bit different. If you want to learn how creators become influencers, check this course on how to become one.
Pearce is a digital marketing professional who knows how to craft a compelling branded story. He teaches this delicate skill in a 6 hours online course and help bloggers and uprising influencers to develop their personal branding, grow their audience and create better stories online.
4. Udemy: Word-of-Mouth Marketing Workshop
Instructor: Bob Baker
Bob Baker’s online course, which is also named “How to Create Viral Buzz”, aims to teach the Word-of-Mouth Marketing fundamentals. The course includes the elements of viral content and how to launch a successful word-of-mouth campaign.
Guides For the Self-Thought Marketers
If you are not ready to commit to an online course, or prefer diving into a long-form guide, we’ve gathered the best-written guides to influencer marketing. If we missed your favorite one, please tell us!
5. Audiobook: Influencer Marketing MASTERY
By: DearMishuDad
No matter how great your content creators are, they’re telling your brand story from an insider’s perspective. Influencers, by nature, bring something different to the table that can add a fresh approach that can complement what you’re already doing. Because influencers are community leaders, they know how to create the most engaging content for their niche communities — and perhaps for yours too.
In this book, “Influencer Marketing MASTERY: How to Harness the Power of Social Media Marketing”, Gordon teaches you the ins and outs of finding, hiring, and working with professional, best-fit, social media influencers, and integrating their work into your marketing strategy.
6. SumoMe: The Ultimate Guide to Influencer Marketing
By: Jason Quey
Jason Quey is an amazing storyteller. Even when he writes an influencer marketing guide, it becomes a hunting story that you can’t stop reading. The results Quey shares are fascinating: his campaign with influencers helped him connect with more than a 1,000 influencers, drive 22,000 visitors to an article and build quality backlinks to the site. Check out his guides, it’s a fun read.
7. Buffer’s Complete Guide to Influencer Marketing
By Ashley Read
Each and every entry on Buffer’s blog is an enlightening marketing resource, and this influencer marketing guide is no different. Read’s evergreen blog post is a step-by-step guide to influencer marketing, starting with the great ROI of influencer marketing, how to reach it, and which tools should you use.
8. Bitly: How to Identify Influencers and Get In Touch
Bitly’s Influencer Marketing 101 guide offers everything you can expect from a URL shortening company: a short and precise resource that delivers. Bitly’s guide shares examples and tips on how to start with influencer marketing, identify the influencers and get in touch with them. Don’t forget to check their other chapters where they talk about the campaign brief and measuring ROI.
9. Klear: Guide to Influencer Marketing
Without overly self-promoting, we do recommend you check out our own hands-on guide. This 3 chapters long guide will help you master influencer marketing with useful tips and tricks. Klear’s guide walks you through the influencer identification, the do’s and don’ts of influencer outreach, and how to nurture an ongoing relationship with your new champions.
The original version of this post appeared at the blog of Klear.
Do you know anyone who would benefit from an influencer marketing course? Send them this list!
