Share a Coke: It’s All in a Name

A CASE STUDY ON COCA-COLA’S
BOLD NEW INTERACTIVE
MARKETING CAMPAIGN

Personalized and Shareable

With “Share a Coke,” it’s the “sharing” that’s the thing.

Multichannel Rollout

Gone is the familiar Coca-Cola logo.
In its place is whatever name a fan wants.

Brand Awareness

The goal was simple: to get people talking about Coke, which would hopefully lead to increased consumption.

Of course, when you have a brand as iconic and ubiquitous as Coke,
you can break all the rules.

What We Can Learn from “Share a Coke”

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Original thoughts on marketing and advertising by brittonmdg.com

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We build brands for the New American Middle. We make aspirational creative inspirational. And we do it all with Midwestern humility. http://www.brittonmdg.com