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Marketing and Branding Strategies and Tips

A Quick Guide to LinkedIn Insight Tag in 2023

A Quick Guide to LinkedIn Insight Tag in 2023

A Complete Explanation of the Process.
Go to the profile of Raul Tiru
Raul Tiru
Jan 10
From Content Publishing to Content Marketing

From Content Publishing to Content Marketing

Make the move
Go to the profile of Raul Tiru
Raul Tiru
Jan 5
B2B Buying — The Ideal B2B Marketing / Sales Model

B2B Buying — The Ideal B2B Marketing / Sales Model

Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors.
Go to the profile of Raul Tiru
Raul Tiru
Dec 30, 2022
B2B Buying — Do you dislike talking to more than 1 salesperson

B2B Buying — Do you dislike talking to more than 1 salesperson

Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors.
Go to the profile of Raul Tiru
Raul Tiru
Dec 30, 2022
B2B Buying Process — Information you need from a Sales Team

B2B Buying Process — Information you need from a Sales Team

Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors.
Go to the profile of Raul Tiru
Raul Tiru
Dec 30, 2022
Apps vs Responsive Browser Magazines. Which Should You Create?

Apps vs Responsive Browser Magazines. Which Should You Create?

Check out the pros and cons.
Go to the profile of Raul Tiru
Raul Tiru
Dec 25, 2022
Shifting from Collecting Contact Information to Demand Generation

Shifting from Collecting Contact Information to Demand Generation

A lead originally meant a potential opportunity. But that is gradually transitioned over time to mean ‘any contact information stored in…
Go to the profile of Raul Tiru
Raul Tiru
Dec 23, 2022
What you Need to Know About Ungating Content Offers

What you Need to Know About Ungating Content Offers

Ungating your Content offer is not about removing the gate. It’s about rethinking the entire customer journey. What do people consume…
Go to the profile of Raul Tiru
Raul Tiru
Dec 23, 2022
Demand Generation is a Team Sport not a Job Function

Demand Generation is a Team Sport not a Job Function

Demand Generation is a team sport where multiple disciplines within marketing and sales work together to achieve the best results.
Go to the profile of Raul Tiru
Raul Tiru
Dec 23, 2022
The Important Categories of Demand Generation

The Important Categories of Demand Generation

Demand Generation is that umbrella that covers Demand Creation, Conversation Generation, Demand Capture, and pipeline acceleration. Our…
Go to the profile of Raul Tiru
Raul Tiru
Dec 23, 2022
What does Conversation Generation mean in Demand Generation

What does Conversation Generation mean in Demand Generation

Ever wondered what Conversation Generation means in Demand Generation? Our co-founder and CEO, Brian Cohen explains this in this short…
Go to the profile of Raul Tiru
Raul Tiru
Dec 23, 2022
Ungating Content Does Not mean Deleting all Forms on the Website

Ungating Content Does Not mean Deleting all Forms on the Website

Gating vs Ungating is a widely discussed topic. Some believe that Ungating means deleting all forms on your website, including Demo and…
Go to the profile of Raul Tiru
Raul Tiru
Dec 21, 2022
Content Plagiarism and SEO: Effects and How to Avoid It?

Content Plagiarism and SEO: Effects and How to Avoid It?

Be unique!
Go to the profile of Raul Tiru
Raul Tiru
Dec 15, 2022
How to Create An Engaging Magazine in 2023

How to Create An Engaging Magazine in 2023

Stand out, engage, convert.
Go to the profile of Raul Tiru
Raul Tiru
Dec 12, 2022
How To Get More Interaction in Your Digital Magazines

How To Get More Interaction in Your Digital Magazines

Let’s get interactive
Go to the profile of Raul Tiru
Raul Tiru
Dec 9, 2022
Digital Magazines. What Are the Characteristics

Digital Magazines. What Are the Characteristics

The anatomy of a great Digital Magazine
Go to the profile of Raul Tiru
Raul Tiru
Dec 2, 2022
How AI Can Successfully Enhance Your ABM Campaigns

How AI Can Successfully Enhance Your ABM Campaigns

9 elements to consider
Go to the profile of Raul Tiru
Raul Tiru
Nov 26, 2022
Content Marketing Lessons From Benjamin Franklin

Content Marketing Lessons From Benjamin Franklin

How to attract readers and keep them engaged
Go to the profile of Raul Tiru
Raul Tiru
Nov 25, 2022
How to use UTM Codes To Determine the Origin of Your Traffic

How to use UTM Codes To Determine the Origin of Your Traffic

Measuring is knowing
Go to the profile of Raul Tiru
Raul Tiru
Nov 20, 2022
Why You Need to Digitize Your Magazine in 2023

Why You Need to Digitize Your Magazine in 2023

And tips to help you get started
Go to the profile of Raul Tiru
Raul Tiru
Nov 19, 2022
Brand Style Guide Examples To Help Shape Your Branding

Brand Style Guide Examples To Help Shape Your Branding

Value your Brand
Go to the profile of Raul Tiru
Raul Tiru
Nov 18, 2022
The Importance of Typography on the Web

The Importance of Typography on the Web

Pay attention to readability
Go to the profile of Raul Tiru
Raul Tiru
Nov 15, 2022
What are flipbooks, and do they create a memorable user experience?

What are flipbooks, and do they create a memorable user experience?

Make sure your Flipbooks stand out from the crowd by following these formatting rules.
Go to the profile of Raul Tiru
Raul Tiru
Nov 15, 2022
How to Create and Format an eBook [Guide]

How to Create and Format an eBook [Guide]

A complete modern guide to creating an eBook for your company.
Go to the profile of Raul Tiru
Raul Tiru
Nov 15, 2022
How to Create and Format a Brochure

How to Create and Format a Brochure

A complete modern guide to creating a digital brochure for your company.
Go to the profile of Raul Tiru
Raul Tiru
Nov 15, 2022
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